ParticipACTION
Company Info
The Work

ParticipAction spurs Canadians to stop scrolling and start strolling

ParticipAction encourages Canadians to move while streaming shows

ParticipAction satirizes PSAs to encourage joining an active crowd

ParticipAction links physical activity to socializing
In the News
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ParticipAction launches a data-driven mobile app
The non-profit is using data to serve personalized recommendations to help users reach their fitness goals.
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True patriot branding
As July 1 approaches, here's how brands are taking part in Canada's 150th birthday celebrations.
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Zulu Alpha Kilo wins a big title
The shop beat out U.S. competitors at Ad Age's Small Agency of the Year awards show last night.
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Reaching for reconnection
Consumers are looking to switch off and live more "real" lives - and brands are listening.
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Canada brings in 17 Film nominations
Ten different agencies are in the running for a Cannes Lion recognizing the best work in video.
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ParticipAction names Zulu Alpha Kilo AOR
The Toronto agency will handle traditional, digital and social for the non-profit.