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In the News
McDonald’s goes back to the farm
The QSR talks to young ranchers to show that supporting Canadian farmers and sustainable food sourcing are one and the same.
How the mid-priced retailer is staying in the game by asking a new generation to reconsider the brand.
Trend alert: brands get crafty
An anthropological guide for brands getting into handcrafted messaging.
What’s in a name?
Pfizer is putting its signature on one of its top products to let consumers know what separates it from the rest.