Next Big Things
Editorial
Upfront

Fashion goes in-flight
Holt Renfrew and Air Canada team up to take the retailer’s content to new heights.

Desjardins’ next-gen banking
The credit union makes going to the bank more like shopping with a new, retail-inspired branch design.

Ford tries a new perspective
From axe-throwing to car-bowling, the auto company wants drivers to embrace their adventurous sides.

How are Canadians buying for back-to-school?
As the busy retail time of year draws to a close, we look into some seasonal stats.

To skip, or not to skip
Want people to watch your pre-roll? Check out some savvy ways brands are dodging the skip problem.
Exit Interview

Marc Guay looks to the future
The newly retired PepsiCo president talks innovation, trends on the horizon and advice for the next generation of marketers.
Forum

The renaissance of relevance
The days of ads gently stroking consumers’ social consciousness are coming to an end, predicts One’s Karen Howe.
Features
![DSC_3528[1]](https://cdn.strategyonline.ca/wp/wp-content/uploads/2015/08/dsc_35281-300x172.jpg?1eb2b7)
TD’s growing interest
From JohnnyCash machines to grumpy old men to heartfelt thank-yous, how TD Canada Trust has banked on comfort for 160 years.

Science fiction tech gets a reality check
From mind control to teleportation (well, sort of) the future of marketing is here.

Can cereal get its groove back?
As consumers stray to other options, can changing perceptions and new strategies revamp a stale cereal category?

Advertising by the numbers
Tomorrow’s next big thing is getting creative with the data you have and baking it into the stories you tell.