Articles Tagged ‘Bell’
Bell applies ‘Let’s Talk’ to the struggles of the pandemic
The annual CSR campaign has updated its approach to reflect the urgent (and more relatable) mental health needs of Canadians.
Most-read of 2020: Magazine
The most popular stories from our print edition include features on companies like Bell, Telus, Sobeys and Knix, plus how brands are adapting to a gender-fluid future.
Bell takes a timeless approach to staying in touch
The telco made carols using phones and computers from the past 140 years to show how it keeps Canadians connected.
Bell Canada acquires Environics Analytics
The investment will enhance the consumer insight firm’s privacy-compliant services that combine online and offline data.
Do disabled consumers get worse customer service?
A CRTC secret shopper program for telcos shows satisfaction was high overall, but revealed some troubling disparities.
What happens when tourism investment looks inward
Waterloo hatched a new strategy to lure locals to attractions in their own backyard.
Tech in Action: Bell flies the fastest hunk of junk around
The telco extended its Star Wars campaign to Snapchat, putting fans in the midst of a battle with the Millennium Falcon.
Bell Let’s Talk shifts the focus to mental health non-profits
This year’s campaign moves away from celebrity ambassadors in favour of groups that provide needed support and services.
Tribute: How Bell just got better
The 140-year-old company has found longevity in a marketing vision that sees its multi-faceted brand as one.
Brands catch Raptors fever
How brands across Canada showed support for the team ahead of the first game of the NBA Finals yesterday.
The industry puts a spotlight on mental health
Lg2 and NABS are encouraging industry members to share their stories and reach out for help ahead of Bell Let’s Talk Day.
David Kennedy to leave Leo Burnett for Bell
The agency’s COO will be taking over marketing for the telco’s mobile business as Claire Gillies joins The Source.
Bell hopes to get Lucky with its new brand
The telco’s low-cost carrier aims to reach and connect with new Canadians and multicultural communities.
Which causes remain key to Canadians?
New Ipsos data suggests shoppers are keeping an eye on charitable deeds throughout their relationship with a brand.
Fall TV 2017: Leaning in to brand building
Buyers weigh in on which new shows and classic reboots will catch on as broadcasters bring conventional back to its roots.
