Articles Tagged ‘Bell’
What happens when tourism investment looks inward
Waterloo hatched a new strategy to lure locals to attractions in their own backyard.
Tech in Action: Bell flies the fastest hunk of junk around
The telco extended its Star Wars campaign to Snapchat, putting fans in the midst of a battle with the Millennium Falcon.
Bell Let’s Talk shifts the focus to mental health non-profits
This year’s campaign moves away from celebrity ambassadors in favour of groups that provide needed support and services.
Tribute: How Bell just got better
The 140-year-old company has found longevity in a marketing vision that sees its multi-faceted brand as one.
Brands catch Raptors fever
How brands across Canada showed support for the team ahead of the first game of the NBA Finals yesterday.
The industry puts a spotlight on mental health
Lg2 and NABS are encouraging industry members to share their stories and reach out for help ahead of Bell Let’s Talk Day.
David Kennedy to leave Leo Burnett for Bell
The agency’s COO will be taking over marketing for the telco’s mobile business as Claire Gillies joins The Source.
Bell hopes to get Lucky with its new brand
The telco’s low-cost carrier aims to reach and connect with new Canadians and multicultural communities.
Which causes remain key to Canadians?
New Ipsos data suggests shoppers are keeping an eye on charitable deeds throughout their relationship with a brand.
Fall TV 2017: Leaning in to brand building
Buyers weigh in on which new shows and classic reboots will catch on as broadcasters bring conventional back to its roots.
Bell’s big news campaign
Eager reporters help the service provider launch its new TV streaming app.
Brand Finance reveals this year’s most valuable brands
The big banks and telcos still dominate the top 10 of the annual ranking.
Insights of the Week – Awkward conversations
Your at-a-glance digest of CMO insights from the the past seven days.
How Bell is keeping the momentum going for Let’s Talk
This year’s campaign puts a spin on a creative format and uses more social media channels.
Rogers and Bell’s family moments
The competitors have both launched spots showing how their networks help maintain relationships.
