Articles Tagged ‘Bell’

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Bell applies ‘Let’s Talk’ to the struggles of the pandemic

The annual CSR campaign has updated its approach to reflect the urgent (and more relatable) mental health needs of Canadians.

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Most-read of 2020: Magazine

The most popular stories from our print edition include features on companies like Bell, Telus, Sobeys and Knix, plus how brands are adapting to a gender-fluid future.

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Bell takes a timeless approach to staying in touch

The telco made carols using phones and computers from the past 140 years to show how it keeps Canadians connected.

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Bell Canada acquires Environics Analytics

The investment will enhance the consumer insight firm’s privacy-compliant services that combine online and offline data.

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Do disabled consumers get worse customer service?

A CRTC secret shopper program for telcos shows satisfaction was high overall, but revealed some troubling disparities.

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What happens when tourism investment looks inward

Waterloo hatched a new strategy to lure locals to attractions in their own backyard.

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Tech in Action: Bell flies the fastest hunk of junk around

The telco extended its Star Wars campaign to Snapchat, putting fans in the midst of a battle with the Millennium Falcon.

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Bell Let’s Talk shifts the focus to mental health non-profits

This year’s campaign moves away from celebrity ambassadors in favour of groups that provide needed support and services.

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Tribute: How Bell just got better

The 140-year-old company has found longevity in a marketing vision that sees its multi-faceted brand as one.

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Brands catch Raptors fever

How brands across Canada showed support for the team ahead of the first game of the NBA Finals yesterday.

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The industry puts a spotlight on mental health

Lg2 and NABS are encouraging industry members to share their stories and reach out for help ahead of Bell Let’s Talk Day.

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David Kennedy to leave Leo Burnett for Bell

The agency’s COO will be taking over marketing for the telco’s mobile business as Claire Gillies joins The Source.

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Bell hopes to get Lucky with its new brand

The telco’s low-cost carrier aims to reach and connect with new Canadians and multicultural communities.

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Which causes remain key to Canadians?

New Ipsos data suggests shoppers are keeping an eye on charitable deeds throughout their relationship with a brand.

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Fall TV 2017: Leaning in to brand building

Buyers weigh in on which new shows and classic reboots will catch on as broadcasters bring conventional back to its roots.