Articles Tagged ‘Bell’

Copied from Stimulant - Rogers

Rogers and Bell’s family moments

The competitors have both launched spots showing how their networks help maintain relationships.

Bell

Check it out: Bell builds some unusual parallels

The telco shows how its wireless network is like having all the right puzzle pieces.

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Addressable TV, coming soon to Canada

When Canadian marketers of the near future ruminate on Canada’s path to addressable TV advertising, they may point to 2016 as the year the journey began in earnest.

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Primetime’s time warp

Remakes, time travel and familiar faces dot the fall TV landscape. Here’s our full analysis.

Bell

CASSIES Silver: Bell’s ‘Talk’ gets louder

The telecom and broadcast provider maintained its connection with consumers on mental health.

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Up to the Minute: Meet the new Kraft Heinz president

Plus: New digs for John St., big wins for Giants & Gentlemen and more news you might have missed.

CMT Tornado Hunters

Surviving Fall TV

Dive into what’s rumbling the TV landscape this year, taking it from volatile to earthquake status.

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Up to the Minute: Bob’s new digital leader

Plus: MediaCom’s new CEO, Co-Op helps a bakery expansion, and more news you might have missed this week.

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Up to the minute: Toronto’s newest agency

Plus: Match’s new EVP, a former KBS president finds his new role and more new you may have missed.

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Cause + Action overall winner: Bell’s big ride for mental health

This year, Bell took its “Let’s Talk” initiative across the country with spokesperson Clara Hughes.

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Cause + Actions Awards 2015

Bell rides away with the top prize in this year’s awards that celebrate the best cause campaigns in the country.

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Submissions for 2015 Cause + Action awards now open

Calling all do-gooders! Did you work on a brand campaign that made the world a better place? Enter now.

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Throwback Thursday: strategy in 2006

For our 25th anniversary, we’re travelling through time. In ’06, Kraft got a new groove and marketers battled their own orgs.

Copied from Media in Canada - TIFFshutterstock

Going bigger with activations: TIFF’s repeat sponsors

L’Oreal, Bell and RBC are among the long-time festival sponsors that are upping their involvement with digital and interactive activations at street-level.

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The Super Bowl Ad Challenge kicks off

The CMA and CTV are rallying the industry to make big-game ads as good as, or better than, the U.S. Are you up to the challenge?