Articles Tagged ‘Corus’

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What happens when tourism investment looks inward

Waterloo hatched a new strategy to lure locals to attractions in their own backyard.

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MS Society of Canada partners with Curiouscast

The non-profit is supporting the network’s new podcast “This is MS,” which educate people about the “invisible” disease.

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One-fifth of Canadians want brands to stop advertising

A study by Corus also found the majority of Canadians want brands to show how they are helping during the pandemic in their ads.

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Canadian TV networks dive into streaming waters

How Canadian media companies are establishing their streaming brands to compete with Netflix and Amazon.

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2019 SIA Awards: Shiny healthy people

Becel, Michelob and Enercare all tapped into the wellness craze to great effect.

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John Frieda picks So.da as social agency

The Corus-owned agency and studio will lead strategy and content creation for the Kao haircare brand.

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Corus names leadership for restructured marketing team

Dervla Kelly will lead the newly consolidated department at the media company.

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Fall TV’s balancing act

Broadcasters aim to draw eyes (and advertisers) with rejigged schedules, fresh content and digital streamers.

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Fall TV: What’s in it for the buyers?

From data-enhanced TV to new ways to engage with viewers, all the latest offerings coming from Canadian broadcasters

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Making TV mass again

Managing editor Jennifer Horn on fall TV’s nostalgic wave.

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Fall TV 2017: Looking for action

From true crime to superheroes to Shondaland, here are the dramas networks are betting on to get the heart pumping.

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Fall TV 2017: Leaning in to brand building

Buyers weigh in on which new shows and classic reboots will catch on as broadcasters bring conventional back to its roots.

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Up to the Minute: The Hive wins a lottery

Plus: A new VP at Ketchum, a loss for Postmedia and more news you may have missed.

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Shaw adds a little character

The telco’s new campaign builds on its robot family and asks kids to explain the internet.

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Addressable TV, coming soon to Canada

When Canadian marketers of the near future ruminate on Canada’s path to addressable TV advertising, they may point to 2016 as the year the journey began in earnest.