Articles Tagged ‘grey’

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Why Pringles put a burger in a can

Kellogg brings a Wendy’s Baconator mashup to Canada as it innovates against increased pandemic demand for salty snacks.

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Collaborating across borders brings new work to Grey

The agency adds a ‘sizeable’ Pringles remit, after work with its New York office brought in two GSK brands and seven hires in 2020.

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Grey Canada to remain intact despite AKQA merger

WPP has created the AKQA Group with its latest merger, but the name will be sticking around in Canada.

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Addition Elle puts the fashion industry on notice

The retailer questions why an industry that prides itself on bold ideas can’t come up with products that include plus-size women.

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Volvo promotes rental service through like-minded partner

The car company is working with subscription box Extraordinary Man to advertise its recently launched Care by Volvo service.

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Cannes 2019: Grey wins Bronze Glass Lion

“First Shave” was one of only eight campaigns awarded in the category, while a Young Lions team wins a Bronze in Film.

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Cannes 2019: Canada gets eight mentions in Craft and Entertainment Lions

Jam3, Grey, Leo Burnett and Lg2 are among the shops to add to their shortlist tallies.

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Bensimon Byrne, Grey make Glass and Innovation Lion shortlists

Canada is shut out of the Titanium category but brings three nominations into the festival.

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Gillette shows a transgender man’s first shave

The brand continues to define itself with a modern approach to masculinity by showing a milestone between a father and son.

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Conagra launches online recipe hub

The CPG company is answering consumer demand for meal inspiration with recipes utilizing all of its food brands.

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Canadian Cancer Society looks past the disease

The organization’s new campaign aims to get potential donors to think differently about the disease and the services it offers.

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Grey Canada restructures leadership team

The agency’s global ECD takes the creative reins to move to a more “borderless” model as Helen Pak and Joel Arbez depart.

Salvation Army

Salvation Army hijacks out-of-office emails

The non-profit reminds professionals that not everyone can afford to take time off in a new holiday effort.

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The evolution of award-winning marketing strategies

Brands like Penningtons and SickKids reveal their secrets for transformations that win in market (and at the Strategy Awards).

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Cannes Digest: Festival begins with 31 shortlist nods

Monday morning brings news of nominations for nine Canadian agencies across five categories.