Articles Tagged ‘Mintel’

planet-earth

Fewer Canadians think their actions will help the planet

Mintel’s survey also found a dip in how much consumers want to hear about greenwashed efforts.

sustainable-image

Over a third of Canadians ‘tune out’ sustainability messaging

Mintel research shows consumers struggle to understand which actions are impactful.

best buy-happy hour

Partnerships may help customers navigate a new shopping world

According to a Mintel report, activations can also help shoppers deal with a wealth of choice and price concerns.

Tuft + Paw

How pandemic lockdowns gave pet parents new reasons to spend

Social isolation has created new pet-spoiling habits among financially stable owners.

natural-food

Nearly half of Canadians purchase ‘natural’ products

Mintel’s latest study also reveals buying local is more top of mind for Canadians than Americans.

Vejii

How Vejii plans to help vegan go mainstream

The B.C.-based food marketplace offers products from big name brands and local startups to capture a growing consumer base.

elderly-tech

Seniors are embracing tech and online shopping

A Mintel survey suggests ways brands should communicate with older Canadians as needs change due to social distancing.

unsplash Lucrezia Carnelos

Consumers in 2020 and beyond

Strategy looks at Mintel’s seven drivers of change and how consumer demands will shift over the next ten years.

Ecommerce-Retail

What’s shaping consumer behaviour in 2019?

From embracing new challenges to rethinking plastic, a Mintel report lays out its predictions for the year ahead.

pablo-merchan-montes-772142-unsplash

What are Canadians’ spending priorities?

Research from Mintel suggests a feeling of greater financial security and increased spending on experiences.

Mintel

Technology and trust are shaping food trends

A Mintel report shows that transparency around product claims is essential for brands to connect with consumers.

Beauty-Retail

Four ways the beauty industry will change in 2018

A Mintel global trends report finds consumer choices will be driven by their beliefs, technology and new definitions of beauty.

Businessman checking bankbook

Customers still value bank branches: survey

Canadians of varying demos prefer to do transactional or complicated tasks at physical locations.

shutterstock_590873999

Canadians more price conscious than brand loyal

Mintel report shows the importance of reaching consumers with a budget-conscious message while they are shopping.

Greenhouse5

On trend in 2018

As marketers brace for new industry-shaping forces this year, we review trend reports to see what they can look forward to.