Articles Tagged ‘sears’
Department stores still important for fashion shoppers
Those who are boosting their budgets still frequent the traditional format.
Sears Canada seeks approval for liquidation plan
After years of attempts at a business turnaround, the retailer appears set to be ending operations for good.
Sears to sell Craftsman
Stanley Black & Decker will acquire the tool and hardware brand and expand into new channels following a $900 million deal.
Check it out: Sears calls you out
A fall campaign attempts to divert shoppers who cut through the store on their way to the mall.
Sears unveils 2.0 store
A look inside the new concept store that’s meant to emphasize flexibility and easy access for shoppers.
Sears goes omni-channel for autumn
The retailer revamps its fall catalogue as it continues on its reinvention path.
Who are the most trusted retailers online?
Amazon dominated BrandSpark’s Canadian survey, but Old Navy, Walmart and Expedia also got their dues.
Sears braves the cold
The retailer brings its message of quality to life by having its coats stand up to a big bad wolf.
Sears Canada aims for ‘just right’
The retailer’s back-to-school campaign looks to help out parents frustrated by kids who grow like weeds.
Sears Canada appoints interim CEO
The former Toys ‘R’ Us and Best Buy exec takes the helm of the struggling retailer amid store closings and layoffs.
Throwback Thursday: strategy in 2001
For our 25th anniversary, we’re travelling through time. In ’01, the economy posed a challenge and John St. was born.
Relax marketers, you don’t need all the answers
SW+A’s Luke Sklar says you’re asking the wrong questions. Want to know the right ones?
Sears Canada debuts shoppable spot
The retailer dips into its innovation budget to run a version of its new commercial as YouTube pre-roll with the option to click to “shop now.”
Top Cannes contenders: Press
Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.
How Sears and Harry Rosen are celebrating Chinese New Year
The retailers are tapping into the tradition of purchasing a new wardrobe for a new year with curated outfits and a presence in Asian-focused publications.
