Next Big Things

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Next Big Things: Mobile tech will make everything smarter

Apps become their own devices, a path-to-purchase that follows you and other predictions of what’s to come.

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Next Big Things: Data will drive a better experience

The sharing economy is ripe for brands to get a slice, plus the big opportunity with personal data exchanges.

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Next Big Things: Creativity gets automated

Keep your eye on neural networks, and forget devising just a single clever campaign, our pundits say.

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Next Big Things: The new internet of things frontier

Plus, what health care tech can do for the industry, and more predictions about wearables and connected devices.

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Next Big Things: New tech will lead to new storytelling

How VR, AR and even UHD will open the doors to different kinds of content and entertainment experiences.

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Next Big Things

Need some future-looking inspiration? You won’t want to miss these big ideas pundits predict to make waves.

Editorial

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When data becomes your friend

With AI reaching new heights, the “relationship era” is about to take hold, predicts editor Emily Wexler.

Upfront

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Fashion goes in-flight

Holt Renfrew and Air Canada team up to take the retailer’s content to new heights.

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Desjardins’ next-gen banking

The credit union makes going to the bank more like shopping with a new, retail-inspired branch design.

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Ford tries a new perspective

From axe-throwing to car-bowling, the auto company wants drivers to embrace their adventurous sides.

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How are Canadians buying for back-to-school?

As the busy retail time of year draws to a close, we look into some seasonal stats.

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To skip, or not to skip

Want people to watch your pre-roll? Check out some savvy ways brands are dodging the skip problem.

Exit Interview

in , Ontario on Wednesday, April 22, 2015.

Marc Guay looks to the future

The newly retired PepsiCo president talks innovation, trends on the horizon and advice for the next generation of marketers.

Forum

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The renaissance of relevance

The days of ads gently stroking consumers’ social consciousness are coming to an end, predicts One’s Karen Howe.

Features

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Inside the CFL’s digital drive

The league’s playbook has been overtaken with online content moves and a dive into data as it looks to connect with fans in new ways.

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TD’s growing interest

From JohnnyCash machines to grumpy old men to heartfelt thank-yous, how TD Canada Trust has banked on comfort for 160 years.

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Science fiction tech gets a reality check

From mind control to teleportation (well, sort of) the future of marketing is here.

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Can cereal get its groove back?

As consumers stray to other options, can changing perceptions and new strategies revamp a stale cereal category?

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Advertising by the numbers

Tomorrow’s next big thing is getting creative with the data you have and baking it into the stories you tell.

Publisher's Note

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How to find the next (real) big thing

Publisher Mary Maddever on authenticity fatigue, and going beyond wows and likes.

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