Next Big Things
Next Big Things: Mobile tech will make everything smarter
Apps become their own devices, a path-to-purchase that follows you and other predictions of what’s to come.
Next Big Things: Data will drive a better experience
The sharing economy is ripe for brands to get a slice, plus the big opportunity with personal data exchanges.
Next Big Things: Creativity gets automated
Keep your eye on neural networks, and forget devising just a single clever campaign, our pundits say.
Next Big Things: The new internet of things frontier
Plus, what health care tech can do for the industry, and more predictions about wearables and connected devices.
Next Big Things: New tech will lead to new storytelling
How VR, AR and even UHD will open the doors to different kinds of content and entertainment experiences.
Next Big Things
Need some future-looking inspiration? You won’t want to miss these big ideas pundits predict to make waves.
Editorial
When data becomes your friend
With AI reaching new heights, the “relationship era” is about to take hold, predicts editor Emily Wexler.
Upfront
Fashion goes in-flight
Holt Renfrew and Air Canada team up to take the retailer’s content to new heights.
Desjardins’ next-gen banking
The credit union makes going to the bank more like shopping with a new, retail-inspired branch design.
Ford tries a new perspective
From axe-throwing to car-bowling, the auto company wants drivers to embrace their adventurous sides.
How are Canadians buying for back-to-school?
As the busy retail time of year draws to a close, we look into some seasonal stats.
To skip, or not to skip
Want people to watch your pre-roll? Check out some savvy ways brands are dodging the skip problem.
Exit Interview
Marc Guay looks to the future
The newly retired PepsiCo president talks innovation, trends on the horizon and advice for the next generation of marketers.
Forum
The renaissance of relevance
The days of ads gently stroking consumers’ social consciousness are coming to an end, predicts One’s Karen Howe.
Features
Inside the CFL’s digital drive
The league’s playbook has been overtaken with online content moves and a dive into data as it looks to connect with fans in new ways.
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TD’s growing interest
From JohnnyCash machines to grumpy old men to heartfelt thank-yous, how TD Canada Trust has banked on comfort for 160 years.
Science fiction tech gets a reality check
From mind control to teleportation (well, sort of) the future of marketing is here.
Can cereal get its groove back?
As consumers stray to other options, can changing perceptions and new strategies revamp a stale cereal category?
Advertising by the numbers
Tomorrow’s next big thing is getting creative with the data you have and baking it into the stories you tell.
Publisher's Note
How to find the next (real) big thing
Publisher Mary Maddever on authenticity fatigue, and going beyond wows and likes.
