Articles Tagged ‘interac’

WestJet

2019 Strategy Awards: What’s old is new again

Brands build on long-running platforms by adding a twist, plus tips on how to win with niche audiences.

Artificial intelligence

Many Canadians value data security more than money

A survey shows protecting personal data and identity are enough of a concern to make them wary of convenient digital tools.

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How Interac drew in Collision attendees

The payment company created a space to attract the startup community so they could learn more about its tech offering.

Earning Curve

Interac tunes into audio content

How the debit-payment brand used podcasting to map the shift into B2B marketing.

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Interac uses a poop emoji to deliver its holiday message

The payment company’s new TV spot suggests it doesn’t matter what you spend on, as long as you use your own money.

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Interac steps into the podcast studio

“Earning Curve” is part of the financial company’s recent efforts to connect with small businesses.

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Interac brings piece of mind to payment tech

Ahead of back-to-school, a new campaign brings the control of using your own money to the “Own Your World” platform.

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Interac launches new innovation lab

Located in Kitchener’s Communitech, the space will help the company explore new possibilities in payment and fintech.

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Interac’s holiday push for alternative payment methods

The company’s seasonal messaging centers around helping customers overcome everyday payment challenges.

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Samsung Pay opens to Scotiabank, ATB customers

The mobile wallet now supports Interac, letting an expanded user base load debit cards into the app.

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Interac gets consumers to open up to tapping

A series of pop-ups aim to show the convenience of contactless payment.

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Interac taps the power of Flash

The brand uses an in-person stunt and digital campaign to show how quick payments can be.

Expedia Blue Jay

Shopper Innovation Awards: Two brands are better than one

Partnerships for Expedia, Coke and Interac helped the brands reach their targets.

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CASSIES Silver: Interac stays in the black

The campaign by Zulu Alpha Kilo is recognized for its sustained success.

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CASSIES Bronze: Interac’s debt-free January

Zulu Alpha Kilo’s campaign cut through the Christmas cheer by presenting a less joyous January.