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Articles Tagged ‘Mazda’

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Mazda, well-crafted

The automaker is taking a page out of craft beer’s book as it celebrates 50 years of fun-fast cars and energetic marketing.

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Mazda puts its attention to detail to the test

The automaker uses high-powered photography to allow users to zoom in on the smallest details of MX-5 RF.

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The Contenders: Tech that packed a punch

Our look at this year’s award show hopefuls continues with work that used technology to bring insights to life.

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Mazda turns heads

An interactive, face-tracking billboard aims to reflect the craft that goes into the automaker’s design.

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Which brands will Canadians see during the Super Bowl?

From beer to banks to video games, here are the advertisers that will have a presence during the big game.

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Shopper Innovation Awards: Mazda drives a cinematic program

The “Mazda Massive Test Drive” app turned mobile phones into steering wheels, and the big screen into an interactive, first-person racing experience.

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Shopper Innovation Awards contenders revealed

Check out who made the shortlist for the year’s most innovative shopper marketing and retail campaigns.

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Who exactly is your consumer these days?

In part three of JWT’s Trend Report, we ask, do you know who your consumer is? Say goodbye to gender roles and ageism.

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Privacy is dead. Long live mobile

Part two of JWT’s Trend Report finds Canadians are waiting for brands to catch up to mobile realities and privacy woes.

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Are you entertaining?

Part one of JWT’s Trend Report finds Canadians are slow to embrace shopping anywhere, but really (really) want cool experiences.

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Hacking campaigns clean up at the CMAs

Ubisoft and Publicis, and TSFC and Saatchi & Saatchi, cleaned up at the show with hack-inspired creative. Who else won big?

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Weekend reading: JWT’s nod to the past, eyes to the future

On the eve of two major anniversaries, the agency looks ahead to a new strategic direction.

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Taxi and Canadian Tire nab top B!G honours

From particularly Canadian executions to a driving playground for movie-goers, check out this year’s B!G winners.

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B!G Bronze: JWT and Mazda reinvent the test drive

The pair turned the big screen into a driving machine.

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JWT boosts executive team

The Toronto agency has brought in three new VPs, including Matt Syberg-Olsen from Red Urban and Innocean’s Gary Westgate.