Articles Tagged ‘SnapChat’

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Social Engagements: How Snapchat creates connections with AR

The company’s global head of creative strategy chats about why the tech is useful in reaching young Canadians.

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What is on the minds of Canada’s marketers?

We asked respondents for predictions about agency relationships, tech, diversity and more in our annual Marketer Survey.

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Tech in Action: Tic Tac’s chewy Snapchat lens

Chewing helps power a pair of Snapchat games supporting the mint brand’s recent foray into the gum business.

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F8 announcements marketers should care about

From data to AR to the growing popularity of Stories, what you should take away from Facebook’s annual developer’s conference.

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Snap releases its latest Spectacles

Still photos and more comfortable design are among the new features for the social platform’s AR glasses.

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Snapchat launches shoppable AR

New features on the platform include the ability to incorporate ecommerce into branded lenses.

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Snapchat opens up its AR capabilities

Lens Studio allows brands and agencies to create 3D lenses and characters all on their own.

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Lessons from creeping my kid’s social media: column

JWT’s Rebecca Brown on why we should ignore certain stereotypes about gen Z and look at how they really use their apps.

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Hootsuite bets big on boosting data

The social platform’s third acquisition this year brings Snapchat analytics to an already growing offering.

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Lucky Charms continues its millennial strategy

A St. Patrick’s Day Snapchat execution builds on the insights around the demo’s values and consumption habits.

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Up to the Minute: Senior hires at Citizen Relations

Plus: Account wins in the PR world and more news you may have missed.

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What had SXSW buzzing this year?

Why VR and Snapchat were on everyone’s minds during the annual innovation conference.

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Check it out: How much do you love your fries?

New York Fries takes to Snapchat, asking users to share their potentially risque love of the food.

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Saks documents its Toronto spirit

Ahead of opening here, the retailer continues celebrating the city with its new influencer campaign.

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The rise of micro-content

Pound & Grain’s Jackson Murphy and Nick Kewin break down the media sub-genre’s potential.