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Strategy logo Strategy
Creative Report Card 2025 » Brands »

Casper

Company Info

The Work

Casper plants roots in Canada
Casper brings the power of sleep to centre ice
When did sleep become sexy?
Casper promotes the corporate catnap

In the News

  • Sleep Country buys Casper’s Canadian assets

    The move comes after the two brands announced an exclusive retail and digital partnership in 2021.

    By Christopher Lombardo
    April 10, 2023
  • Canadian startups duke it out in the Peak Mattress era

    There's no rest for smaller mattress-in-a-box brands as they aim to stand out in a crowded market.

    By Melissa Dunne
    September 10, 2019
  • Bloom mattresses pop up at Walmart

    The Sleep Country mattress-in-a-box brand made appearances inside two of the retailer's stores in the lead-up to back-to-school.

    By Melissa Dunne
    August 21, 2019
  • The new speed (and paths) of retail

    How mass brands are going direct and digital in an effort to win consumers first and fast.

    By Justin Dallaire
    May 9, 2018
  • Check it out: Casper’s cottage pop-up

    The online mattress and sleep goods retailer creates its first temporary shop in Canada with a summery theme.

    By Harmeet Singh
    July 18, 2017
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