Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
Jason-Dubroy

Shopper marketing’s place in a crisis

TracyLocke’s Jason Dubroy breaks down where brands fit with panic buying, supply chain concerns and marketing pivots.

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The impact of COVID-19 on our relationship with food

From Shopper Marketing Report: The long-term changes that could grow from short-term shifts in consumer behaviour.

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CPG marketing puts the focus on supply reassurance

What consumers want to hear from companies like Kruger and Clorox when their products are already flying off store shelves.

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How brands should communicate during a global crisis

Meeting demand without appearing opportunistic means going above and beyond and focusing on what would help consumers the most.

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How do health brands maintain trust in a pandemic?

Can brands keep from appearing opportunistic when their messaging has been built around keeping people healthy?

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Up to the Minute: Critical Mass names its next CEO

Plus, Zulu hires a new co-lead for its design practice and Mint wins Corby’s experiential work.

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What’s in store for click-and-collect?

From retailers like IKEA to restaurants like Freshii, how brands are making sure “BOPIS” options can meet customers where they are.

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Thinkingbox continues to grow by acquiring Aarra

The digital and experiential studio’s latest acquisition establishes a presence in New York and further develops its capabilities.

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PepsiCo to acquire energy drink maker Rockstar

The deal further diversifies the CPG’s beverage portfolio and pushes more into a growing category.

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Consumers are stocking up on ‘pandemic pantries’

Nielsen highlights categories that could see the most supply chain pressure as behaviour shifts in response to COVID-19.

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Hudson’s Bay hopes to rebound with a colourful campaign

The newly private retailer begins its plan to reconnect with Canadians by showing the importance of feeling life’s important moments.

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How coronavirus is already shaping consumer behaviour

An IMI study takes an early look at how Canadians are looking to limit public activities, including shopping, in the near future.

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Shoppers pops up again to boost more than just beauty

The Instagramable space shows off the retailer’s broader personal care selection to meet the needs of more consumers.

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Silk aims to sweeten the unsweetened segment

The Danone brand looks to pounce on more growth opportunities in oat beverages and plant-based yogurt.

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Sungiven Foods rises in the west

How will the Chinese grocery banner fit into the ethnic grocery segment following its launch in Vancouver?