Calgary Stampede
Company Info
In the News
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Why McDonald’s tipped its Stetson to producers
At the Calgary Stampede, the QSR is using cowboy romanticism to help bring back its Western BBQ Quarter Pounder.
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Liquid I.V. looks for solid performance in Canada
The Unilever hydration brand is doing festival sampling and coming to Costco.
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McDonald’s beefs up for summer
The brand uses Calgary Stampede cowboys to add some authenticity to its new "Mighty Angus" burger.
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Best comeback brand: Calgary’s recovery
In the wake of this summer's flood, tourism to the city didn't just survive, it thrived, thanks to a fast-acting marketing plan, some cheeky taglines and an ultra-likeable mayor.