Volvo
Company Info
In the News
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Volvo brings a tune-up to its owners’ doorstep
A new app has benefits for drivers trying to stay healthy, but it's also the latest step in the automaker's digital strategy.
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Volvo picks Narrative as PR and social media AOR
The agency will handle a range of communications as the automaker looks to get the word out about several key priorities.
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Tech in Action: Volvo’s AI car conducts job interviews
The automaker turns a vehicle into an HR manager to meet with and test would-be technicians.
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Next Big Things: Creativity gets automated
Keep your eye on neural networks, and forget devising just a single clever campaign, our pundits say.
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To skip, or not to skip
Want people to watch your pre-roll? Check out some savvy ways brands are dodging the skip problem.
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What was the most effective creative at Cannes?
Though Canada wasn't in contention, a familiar campaign takes home the Grand Prix in Creative Effectiveness.
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Canada wins two Golds in Promo & Activation
Leo Burnett's "#LikeAGirl" takes a Gold and Bronze at Cannes, while Grey wins Gold for "Groceries Not Guns."
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Volvo gets creative with pre-roll
The Swedish car company and Grey Canada use 40 different ads for its latest YouTube push.
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Advertising made simple
Leo Burnett's Thomas Kenny has some lessons on simplicity from music types.
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Why agencies should embrace their ‘feminine’ side
Marketel's Jessie Sternthal says go ahead, let your emotion out.
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Brands grab hold of ice buckets
From Volvo to TD, brands are taking on the ALS challenge. But is it refreshing or pouring cold water on the trend?
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YouTube’s post-Cannes people’s choice ‘awards’
Which of these top-viewed ads of the past year also nabbed a Lion? Not nearly as many as you might think.
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Grey to debut first creative for Volvo
The Canadian agency is set to bow its first batch of creative for the car co, which it recently picked up as AOR.