Articles Tagged ‘Danone’

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Activia shows its pride for ‘gutsy’ women

The Danone brand pivots its equity in the functional benefits of yogurt into a more emotionally relevant positioning.

Corner Office

Corner Office Shifts: Danone makes leadership changes

Plus, Fire & Flower picks a chief innovation officer, and CEOs step down from Transat and Meridian.

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CPGs join in circular packaging initiative

Keurig Dr Pepper and Danone are among the companies looking to source reusable packaging consumers have been looking for.

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Silk aims to sweeten the unsweetened segment

The Danone brand looks to pounce on more growth opportunities in oat beverages and plant-based yogurt.

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Tribute: Danone’s purpose-driven ethos

As the CPG co. celebrates a century in what has become a very competitive category, it is once again reinventing the formula.

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Danone names Taxi as AOR for Silk

The agency’s Montreal office will work on a new platform and several product launches for the plant-based dairy alternative brand.

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Danone picks Bob for retail

The agency will lead in-store programs for yogurt brands Activia and Oikos.

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Activia adds a ‘less is more’ product to its portfolio

The yogurt brand goes plain to target a younger demographic in the competitive category.

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DanoneWave calls sustainability ‘the future of working’

Benefit corporation? B-corp? Here’s the CSR cred the new dairy giant is chasing.

Dan Magliocco

DanoneWave names Canadian marketing leadership

Former Mondelez president Dan Magliocco will lead strategy for the new dairy giant.

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Activia starts the year ‘in sync’

The Danone brand simplifies its in-store messaging and builds on its holistic well-being approach.

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Rethink wins Silk

The agency will lead creative and strategy for the brand’s full line of milk and dairy alternatives.

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DanActive finds some strength

The Danone brand has your traffic jam cure, with a new campaign that preaches resilience and tries to connect emotionally with consumers.