Articles Tagged ‘Danone’

recycling

CPGs join in circular packaging initiative

Keurig Dr Pepper and Danone are among the companies looking to source reusable packaging consumers have been looking for.

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Silk aims to sweeten the unsweetened segment

The Danone brand looks to pounce on more growth opportunities in oat beverages and plant-based yogurt.

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Tribute: Danone’s purpose-driven ethos

As the CPG co. celebrates a century in what has become a very competitive category, it is once again reinventing the formula.

silk

Danone names Taxi as AOR for Silk

The agency’s Montreal office will work on a new platform and several product launches for the plant-based dairy alternative brand.

Activiarayon

Danone picks Bob for retail

The agency will lead in-store programs for yogurt brands Activia and Oikos.

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Activia adds a ‘less is more’ product to its portfolio

The yogurt brand goes plain to target a younger demographic in the competitive category.

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DanoneWave calls sustainability ‘the future of working’

Benefit corporation? B-corp? Here’s the CSR cred the new dairy giant is chasing.

Dan Magliocco

DanoneWave names Canadian marketing leadership

Former Mondelez president Dan Magliocco will lead strategy for the new dairy giant.

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Activia starts the year ‘in sync’

The Danone brand simplifies its in-store messaging and builds on its holistic well-being approach.

silk

Rethink wins Silk

The agency will lead creative and strategy for the brand’s full line of milk and dairy alternatives.

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DanActive finds some strength

The Danone brand has your traffic jam cure, with a new campaign that preaches resilience and tries to connect emotionally with consumers.

Oikos

Oikos dreams up a new campaign

The Danone brand goes after nightly cravings with a new product line.

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CASSIES Bronze: Oikos taps into its Greek roots

The brand used daydreams of Greece to fend off competitors in the crowded Greek yogurt category.

Danette

Danette unwraps some chocolate

The Danone dessert goes after Ontarians with a focus on ingredients.

theSocialDanone

Activia Challenge goes social

Danone asks consumers to check in with their yogurt habits as it looks to stand out in a crowded market.