Articles Tagged ‘Mark’s’
Touche!’s Oumaima Tahiri’s fresh approach to media
How the media strategist helped client Mark’s from losing brand awareness.
Eva Salem broadens Mark’s and Sport Chek’s horizons
The Marketer of the Year is taking lessons from Canadian Tire and opening more doors for its sister banners.
Mark’s, Old Navy lead fashion retailers in brand health
YouGov’s latest round of ratings also show both retailers had the most improved scores over the last year.
Mark’s broadens the appeal of its simple fashion
The retailer’s fall campaign aims to show that casual wear fits the day-to-day lives of a diverse range of customers.
Mark’s touts the simplicity of ecommerce
The retailer’s latest TV campaign is not just highlighting the casual ease of its products, but of how its customers can buy them.
Mark’s more casual approach to the simple things in life
To be seen for more than work clothes (and reach a bigger market segment) the retailer gets more direct about casual wear in a new brand platform.
Corner Office Shifts: Second Cup gets new lead marketer
Plus, Plan International to welcome new Canadian CEO, as execs depart Loblaw and Canadian Tire Corp.
2019 MOY: Susan O’Brien streamlines Canadian Tire
The marketer shows how smart data strategies and a desire for consumer insights wins the race.
Mark’s brings ‘well-worn’ message to everyday Canadians
The retailer continues to move beyond work-wear with a jacket that is travelling across the country collecting custom patches.
Turning the ship around
From CPG to retail and pharma, here’s how brands are making their mark in and outside of stores to win at the Strategy Awards.
Mark’s shows its appreciation for down time
The retailer sticks close to its hard-working roots while promoting its selection of casual wear.
Mark’s celebrates the dependability of dads
In the fashion retailer’s first Father’s Day campaign, reliable and hard working fathers are depicted as superheroes.
L’Equipeur renews push for casual wear in Quebec
Mark’s French counterpart turns to influencers in the second iteration of its “Equipe pour tout” platform.
Mark’s debuts new, working-class brand platform
The retailer hopes “Well Worn” will provide a clear brand identity as it attempts to expand to new audiences.
Mark’s French sibling brings casual into Quebec
L’Equipeur continues the retail evolution of Canadian Tire’s fashion banners.
