Articles Tagged ‘Mark’s’

Oumaima Tahiri

Touche!’s Oumaima Tahiri’s fresh approach to media

How the media strategist helped client Mark’s from losing brand awareness.

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Eva Salem broadens Mark’s and Sport Chek’s horizons

The Marketer of the Year is taking lessons from Canadian Tire and opening more doors for its sister banners.

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Mark’s, Old Navy lead fashion retailers in brand health

YouGov’s latest round of ratings also show both retailers had the most improved scores over the last year.

Marks

Mark’s broadens the appeal of its simple fashion

The retailer’s fall campaign aims to show that casual wear fits the day-to-day lives of a diverse range of customers.

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Mark’s touts the simplicity of ecommerce

The retailer’s latest TV campaign is not just highlighting the casual ease of its products, but of how its customers can buy them.

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Mark’s more casual approach to the simple things in life

To be seen for more than work clothes (and reach a bigger market segment) the retailer gets more direct about casual wear in a new brand platform.

corner-office

Corner Office Shifts: Second Cup gets new lead marketer

Plus, Plan International to welcome new Canadian CEO, as execs depart Loblaw and Canadian Tire Corp.

susanobrien

2019 MOY: Susan O’Brien streamlines Canadian Tire

The marketer shows how smart data strategies and a desire for consumer insights wins the race.

Marks-Collective

Mark’s brings ‘well-worn’ message to everyday Canadians

The retailer continues to move beyond work-wear with a jacket that is travelling across the country collecting custom patches.

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Turning the ship around

From CPG to retail and pharma, here’s how brands are making their mark in and outside of stores to win at the Strategy Awards.

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Mark’s shows its appreciation for down time

The retailer sticks close to its hard-working roots while promoting its selection of casual wear.

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Mark’s celebrates the dependability of dads

In the fashion retailer’s first Father’s Day campaign, reliable and hard working fathers are depicted as superheroes.

Lequipeur

L’Equipeur renews push for casual wear in Quebec

Mark’s French counterpart turns to influencers in the second iteration of its “Equipe pour tout” platform.

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Mark’s debuts new, working-class brand platform

The retailer hopes “Well Worn” will provide a clear brand identity as it attempts to expand to new audiences.

LequipeurShoes

Mark’s French sibling brings casual into Quebec

L’Equipeur continues the retail evolution of Canadian Tire’s fashion banners.