Melinda Mattos

Contact Melinda by sending an email to mmattos@brunico.com

Articles by Melinda Mattos
JamieBell_Playground

First on the scene

Gone are the days when an oversized cheque and a handshake were all brands had to offer in the wake of a community crisis. Brands like Canadian Tire and Telus are learning how to dig deep, mobilize quickly and get to know their communities.

Covers

Youth marketing that pops

As Coca-Cola cranks up the volume on Covers and bows “Move to the Beat,” strategy talks to Canadian president Nicola Kettlitz about how the brand is engaging teens through music and social media.

Union Jack

A big decade for Mini

As the car co celebrates its 10th anniversary in Canada, strategy reflects on the brand building that got it here.

Edit_Board_final.indd

Leo Burnett shows off its design skills

The agency helps launch Toronto-based Smith restaurant and creates its own office furniture.

Birthday

Mint keeps currency current

The Royal Canadian Mint uses augmented reality and art by Gary Taxali to attract new coin collectors.

BBDO_Gen et Stephane

Charier and Grenier to lead Nolin BBDO

As BBDO Worldwide tops The Gunn Report again, BBDO Canada appoints Stephane Charier and Genevieve Grenier as directors general of the Quebec agency.

Marcia Thompson - 1

Y&R Toronto hires four

The agency today announced the appointment of Marcia Thompson as VP, director of project management, and three others.

marketersurvey

2011 marketer survey results

For the full results of strategy‘s annual marketer survey, read on.

marketersurvey

2011 Marketer Survey

Our annual poll checks in on the state of the marketing nation, from budgets and stress to agency relationships.

Christine DesJardine

P&G’s reasons to smile

Christine DesJardine is breathing new life into the oral care business.

Rocheleau

The rise of shopper marketing

GlaxoSmithKline’s Nicole Rocheleau reflects on how the relatively new discipline cemented itself in the marketing mix this year.

patrick dickinson

Social media reigns

Patrick Dickinson, SVP of marketing, The Bay, reveals why many brands brought social media management in-house this year.

Angela Scardillo

Mobilizing mobile

Angela Scardillo, Best Buy’s VP of marketing and communications, explains why 2011 was the year the brand upped its game in mobile.

News

Last year’s top ad spenders

Who spent the most in 2010? We’ve got the stats by category and company.

DDB

AOY Silver: DDB keeps exploring – and expanding

The agency follows up two golden years with a Silver Agency of the Year finish.