Brands of the Year: Also Trending
Athlete of the Year: Kyle Lowry a slam dunk for brands
How the Raptors superstar has made his mark beyond the court.
Brand Partner of the Year: Nutella’s pairings
The sweet spread has stuck itself to Tim Hortons, Longo’s and even a celebrity chef.
Maverick Maker of the Year: Etsy goes offline
How real-world experiences have become a cornerstone of the online marketplace’s strategy.
Newsmaker of the Year: Riding the Uber wave
How the industry disruptor changed how we get around, and drove some successful brand partnerships.
Hot Ticket of the Year: Canada’s music festivals
Events like WayHome, Osheaga and Boots and Hearts are attracting more and more fans, as well as brands.
Editorial
The new brand royalty
From our latest issue, editor Emily Wexler lauds the little guys who have made big waves this year.
Upfront
The drones are coming
Catch up on the state of drone delivery, as players beyond Amazon jump into the mix.
Carmilla snags top PROMO! Award
From Leo to Zulu, read up on all the night’s big winners.
A prophecy for pumpkins
We predict where the fall staple will take us next.
High-tech election mishaps
It’s not easy running for office in today’s digital age.
Stimulant presents: passion projects
Check out the cool stuff these creatives have been up to in their spare time.
Back Page
Back page: Caveat emptor
We bring some humour to the election, with a brand-centric twist (natch).
Features
What’s in store for Cadillac Fairview
Former Xbox marketer Jason Anderson plans to make the mall property owner a household name.
Employees in ads: what could go wrong?
Here’s what brands should consider before giving their staff the spotlight.
PROMO! Awards
Photo Gallery: PROMO! Awards 2015
Take a peek inside the CAPMA event that honoured the best in brand activation.
Publisher's Note
Signs of the sky (not) falling
Publisher Mary Maddever looks past the doom and gloom of agency consolidation, and extols signs of reinvention.
Brands of the Year
Brands of the Year 2015
It’s all about the rise of the little guy. See who topped this year’s list.
Brands of the Year: Epic Meal Time is no longer the little guy
How Harley Morenstein and crew have grown to be Canadian leaders in the YouTube space.
Brands of the Year: Sport Chek’s better is here
The retailer continues to push the envelope, from its teched-out stores to its content strategy.
Brands of the Year: Desjardins breaks through borders
How the Quebec-based financial co is making a splash in the rest of Canada.
Brands of the Year: Smoke’s goes from small fry to gravy train conductor
The brand is no couch potato, with its sights set on a global empire of restaurants.
