Brands of the Year: Also Trending

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Athlete of the Year: Kyle Lowry a slam dunk for brands

How the Raptors superstar has made his mark beyond the court.

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Brand Partner of the Year: Nutella’s pairings

The sweet spread has stuck itself to Tim Hortons, Longo’s and even a celebrity chef.

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Maverick Maker of the Year: Etsy goes offline

How real-world experiences have become a cornerstone of the online marketplace’s strategy.

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Newsmaker of the Year: Riding the Uber wave

How the industry disruptor changed how we get around, and drove some successful brand partnerships.

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Hot Ticket of the Year: Canada’s music festivals

Events like WayHome, Osheaga and Boots and Hearts are attracting more and more fans, as well as brands.

Editorial

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The new brand royalty

From our latest issue, editor Emily Wexler lauds the little guys who have made big waves this year.

Upfront

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The drones are coming

Catch up on the state of drone delivery, as players beyond Amazon jump into the mix.

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Carmilla snags top PROMO! Award

From Leo to Zulu, read up on all the night’s big winners.

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A prophecy for pumpkins

We predict where the fall staple will take us next.

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High-tech election mishaps

It’s not easy running for office in today’s digital age.

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Stimulant presents: passion projects

Check out the cool stuff these creatives have been up to in their spare time.

Back Page

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Back page: Caveat emptor

We bring some humour to the election, with a brand-centric twist (natch).

Features

Sherway Gardens Grand Opening Ribbon Unveil.  September 22, 2015. Toronto, Canada. (photo: Vito Amati)

What’s in store for Cadillac Fairview

Former Xbox marketer Jason Anderson plans to make the mall property owner a household name.

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Employees in ads: what could go wrong?

Here’s what brands should consider before giving their staff the spotlight.

PROMO! Awards

Host Jessi Cruickshank entertains the audience.

Photo Gallery: PROMO! Awards 2015

Take a peek inside the CAPMA event that honoured the best in brand activation.

Publisher's Note

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Signs of the sky (not) falling

Publisher Mary Maddever looks past the doom and gloom of agency consolidation, and extols signs of reinvention.

Brands of the Year

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Brands of the Year 2015

It’s all about the rise of the little guy. See who topped this year’s list.

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Brands of the Year: Epic Meal Time is no longer the little guy

How Harley Morenstein and crew have grown to be Canadian leaders in the YouTube space.

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Brands of the Year: Sport Chek’s better is here

The retailer continues to push the envelope, from its teched-out stores to its content strategy.

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Brands of the Year: Desjardins breaks through borders

How the Quebec-based financial co is making a splash in the rest of Canada.

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Brands of the Year: Smoke’s goes from small fry to gravy train conductor

The brand is no couch potato, with its sights set on a global empire of restaurants.

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