Articles Tagged ‘Aimia’

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Corner Office Shifts: Cara’s new CEO

A round-up of senior-level executive changes you may have missed.

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Corner Office Shifts: CEO David Johnston to leave Aimia

A round-up of senior-level executive changes you may have missed.

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Esso drops Aeroplan for PC Optimum

Loblaw’s partnership with the Imperial-owned gas company extends its loyalty reach to another retailer.

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Kevin O’Brien to lead Weight Watchers

The former Aimia exec tackles the company’s ongoing digital transformation as its new president and general manager.

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Want data? Think cash back

Getting Canadians to be more willing to share their personal data requires providing major value, a new report says.

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What data is too personal?

Web history and mobile phone numbers are the least likely to be shared, according to a new Aimia report.

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Banks most trusted with data

A new study by Aimia finds that financial institutions and supermarkets are most trustworthy when it comes to keeping consumers’ data safe and sound.

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Weekend reading: Aeroplan grows up

As it celebrates its 30th birthday, here’s how the brand learned to spread its own wings.

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Brands of the Year: TD gets close for comfort

The bank has added a personal touch to an impersonal category to be seen as a challenger brand.

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Aimia names new CMO

The loyalty program brings in former Rogers EVP/CMO John Boynton to lead all marketing.

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Aimia gets into predictive analytics

With a minority stake in Fractal Analytics, the loyalty co gets artificial intelligence and crystal ball-like data crunching.

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Aeroplan’s open door to vacation

As the travel reward space heats up, the Aimia-owned brand’s campaign touts the ease with which it gets people to their destinations.

Shopper Marketing Forum round-up

From socio-cultural shifts affecting the consumer brain to Big Data and what millennials want, here are a few takeaways from the Shopper Marketing Forum.

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Five mobile shoppers to watch

Aimia has released a report on mobile shoppers, from those who routinely use devices for research (Exploiters) to those who are more influenced by in-store experiences (Traditionalists).

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American Express proposes an alternative

The credit card co has launched its largest Canadian campaign in recent years, promoting its AeroPlanPlus cards as CIBC and TD divide their Aeroplan members.