Articles Tagged ‘Bell’

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Bell hopes to get Lucky with its new brand

The telco’s low-cost carrier aims to reach and connect with new Canadians and multicultural communities.

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Which causes remain key to Canadians?

New Ipsos data suggests shoppers are keeping an eye on charitable deeds throughout their relationship with a brand.

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Fall TV 2017: Leaning in to brand building

Buyers weigh in on which new shows and classic reboots will catch on as broadcasters bring conventional back to its roots.

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Bell’s big news campaign

Eager reporters help the service provider launch its new TV streaming app.

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Brand Finance reveals this year’s most valuable brands

The big banks and telcos still dominate the top 10 of the annual ranking.

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Insights of the Week – Awkward conversations

Your at-a-glance digest of CMO insights from the the past seven days.

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How Bell is keeping the momentum going for Let’s Talk

This year’s campaign puts a spin on a creative format and uses more social media channels.

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Rogers and Bell’s family moments

The competitors have both launched spots showing how their networks help maintain relationships.

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Check it out: Bell builds some unusual parallels

The telco shows how its wireless network is like having all the right puzzle pieces.

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Addressable TV, coming soon to Canada

When Canadian marketers of the near future ruminate on Canada’s path to addressable TV advertising, they may point to 2016 as the year the journey began in earnest.

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Primetime’s time warp

Remakes, time travel and familiar faces dot the fall TV landscape. Here’s our full analysis.

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CASSIES Silver: Bell’s ‘Talk’ gets louder

The telecom and broadcast provider maintained its connection with consumers on mental health.

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Up to the Minute: Meet the new Kraft Heinz president

Plus: New digs for John St., big wins for Giants & Gentlemen and more news you might have missed.

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Surviving Fall TV

Dive into what’s rumbling the TV landscape this year, taking it from volatile to earthquake status.

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Up to the Minute: Bob’s new digital leader

Plus: MediaCom’s new CEO, Co-Op helps a bakery expansion, and more news you might have missed this week.