Articles Tagged ‘BMW’

bmwassistant

BMW to launch AI-powered assistant

The automaker’s Intelligent Personal Assistant will proactively suggest actions based on what it knows about a driver.

bmw-564950_1920

BMW expands relationship with North Strategic

The agency becomes the automaker’s PR AOR, extending its mandate beyond social and influencer relations.

P90283956_highRes_matthias-junghanns-d

How car brands are driving into malls

Automotive retail is turning a corner as brands jump on the shop-in-a-mall trend.

Processed with VSCO with a8 preset

DAOY Gold: FCB doubles down on digital

Agency-wide training unlocks digital potential, leading to a second consecutive win.

bmw-564950_1920

BMW picks FCB Canada

The luxury automaker brings on a new AOR as it looks to realign its brand strategy and enhance its market position.

concepti

The state of the connected car

Automakers are rushing to develop the best in-car platforms, but the real possibilities remain elusive.

shutterstock_337763546

What are car buyers looking for?

A survey by J.D. Power reveals what shoppers want from an automaker’s online experience.

mini2

Check it out: Major speed in a Mini package

Mini attempts to prove the speed of its new performance model with a display at Yonge-Dundas Square.

shutterstock_151757540

Cundari boosts account team

Five new hires and six promotions boost the agency’s capabilities in response to new and growing business.

shutterstock_233511601

Up to the minute: New agencies for L’Oreal, new work from P&G

Check out the news you might have missed this week.

firstdate

Mayors in cars, going green

Well, only one former mayor. David Miller, WWF and BMW star in a branded video series to highlight the environmental benefits of electric vehicles.

Who picked up a LIA?

Check out the Canadian work that won big at the London International Awards over the weekend.

photo 5 (4)

Throwback Thursday: strategy in 2003

For strategy’s 25th anniversary, we look back to ’03 when marketers prepped for war and PVRs confirmed industry fears.

cundari

Cundari and DDB land on the Warc 100 list

The shops are recognized for smart marketing campaigns created for SickKids, BMW and the CTC.

m furniture 1

Top Cannes contenders: Product Design

With an extended Cannes deadline, strategy continues to count down the campaigns most likely to win big at this year’s festival.