Articles Tagged ‘CASSIES’

CASSIES

Letter to the editor: Why I celebrated a CASSIES win

Responding to a letter from last week, Kruger CMO Nancy Marcus offers a client-side perspective on the value of the awards.

IMG_8302

Letter to the editor: Are all awards equally effective?

Industry vets ask why Canadian advertisers are walking away from the one award they feel is fully focused on results.

EFFIE-0109a

The CASSIES become Effie Canada

The ICA partners with the international awards program to recognize Canadian marketing effectiveness on a global stage.

MOY18_OpenerALTS2 (1)

2018 Marketers of the Year

Defying fear, marketing norms and perceptions, here’s how these brand leaders won share and media buzz.

_DSC9480

The 2018 CASSIES shortlist revealed

See the brand and agency finalists that have a chance at taking home a prize at the gala next year.

DSC9291

Here is the 2018 CASSIES jury

Meet the industry leaders who will evaluate the most effective work in Canadian advertising.

_DSC9185

CASSIES names co-chairs for 2018

Entries are now open for the effectiveness-focused awards, with a new category for strategic thinking.

_DSC9185

What it takes to win at the CASSIES

Judges tell us what made the Gold winners stand out from the pack, plus a photo gallery from this year’s gala.

_MG_6048_sm

The 2017 CASSIES shortlist revealed

The awards have also debuted a new index ranking agencies on their total achievements over the years.

shutterstock_253938001

Why agencies compete on price

Former Cadbury marketer and current CASSIES editor John Bradley on how to solve the price war problem.

MG_6559_sm-623x350

CASSIES simplifies its entry process

Entries are now being accepted, as the awards make some big changes and remove previous restrictions.

IMG_8302

How to win over your CEO (and CASSIES judges)

CASSIES judging coordinator John Bradley on how to prove your work is truly worthy.

shutterstock_267951743 (1)

2016: less shiny?

Publisher Mary Maddever asked some industry folks to weigh in with predictions for the year ahead.

Steve-Mykolyn-2

Mykolyn’s new ride

On the eve of his retirement from the ad biz, long-time Taxi creative leader Steve Mykolyn talks about his achievements, the thrill of doing good and being the dumbest guy in the room.

img-8

Are brands set up for the long haul?

Publisher Mary Maddever noticed a trend among the award-winning campaigns of the past year. Are we thinking too short-term?