Articles Tagged ‘CASSIES’

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CASSIES names co-chairs for 2018

Entries are now open for the effectiveness-focused awards, with a new category for strategic thinking.

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What it takes to win at the CASSIES

Judges tell us what made the Gold winners stand out from the pack, plus a photo gallery from this year’s gala.

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The 2017 CASSIES shortlist revealed

The awards have also debuted a new index ranking agencies on their total achievements over the years.

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Why agencies compete on price

Former Cadbury marketer and current CASSIES editor John Bradley on how to solve the price war problem.

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CASSIES simplifies its entry process

Entries are now being accepted, as the awards make some big changes and remove previous restrictions.

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How to win over your CEO (and CASSIES judges)

CASSIES judging coordinator John Bradley on how to prove your work is truly worthy.

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2016: less shiny?

Publisher Mary Maddever asked some industry folks to weigh in with predictions for the year ahead.

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Mykolyn’s new ride

On the eve of his retirement from the ad biz, long-time Taxi creative leader Steve Mykolyn talks about his achievements, the thrill of doing good and being the dumbest guy in the room.

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Are brands set up for the long haul?

Publisher Mary Maddever noticed a trend among the award-winning campaigns of the past year. Are we thinking too short-term?

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Getting to real human truth

After going through 158 case studies, CASSIES convenor John Bradley weighs in on some key learnings.

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And the CASSIES Grand Prix goes to…

Molson and Rethink stole the show with the Beer Fridge campaign, while Leo Burnett and Ogilvy took home the most Golds.

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CASSIES Grand Prix: Molson Canadian’s passport to success

After some globe-trotting and unique thirst-quenching, the Beer Fridge snags top honours at home.

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CASSIES Gold: Hellmann’s stays real

The Unilever brand shed its “junk-in-a-jar” perception with a focus on simple ingredients and real food.

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CASSIES Silver: Koodo empowers consumers to help themselves

The telco launched its Koodo Community, a customizable, peer-to-peer support platform, which has become self-sustaining.

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CASSIES Bronze: University of Manitoba turns a negative into a positive

To turn around prospective students’ perceptions of Manitoba being cold, flat and remote, a two-phase campaign was launched.