Articles Tagged ‘Corus’

Game of Thrones

Canadian TV networks dive into streaming waters

How Canadian media companies are establishing their streaming brands to compete with Netflix and Amazon.

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2019 SIA Awards: Shiny healthy people

Becel, Michelob and Enercare all tapped into the wellness craze to great effect.

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John Frieda picks So.da as social agency

The Corus-owned agency and studio will lead strategy and content creation for the Kao haircare brand.

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Corus names leadership for restructured marketing team

Dervla Kelly will lead the newly consolidated department at the media company.

New Amsterdam - Season: Pilot

Fall TV’s balancing act

Broadcasters aim to draw eyes (and advertisers) with rejigged schedules, fresh content and digital streamers.

Buyers

Fall TV: What’s in it for the buyers?

From data-enhanced TV to new ways to engage with viewers, all the latest offerings coming from Canadian broadcasters

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Making TV mass again

Managing editor Jennifer Horn on fall TV’s nostalgic wave.

Pilot

Fall TV 2017: Looking for action

From true crime to superheroes to Shondaland, here are the dramas networks are betting on to get the heart pumping.

Will & Grace - Season 1

Fall TV 2017: Leaning in to brand building

Buyers weigh in on which new shows and classic reboots will catch on as broadcasters bring conventional back to its roots.

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Up to the Minute: The Hive wins a lottery

Plus: A new VP at Ketchum, a loss for Postmedia and more news you may have missed.

2Kids

Shaw adds a little character

The telco’s new campaign builds on its robot family and asks kids to explain the internet.

Print

Addressable TV, coming soon to Canada

When Canadian marketers of the near future ruminate on Canada’s path to addressable TV advertising, they may point to 2016 as the year the journey began in earnest.

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Up to the Minute: Tag grows by 13

Plus: DS+P wins at One Show Auto, Publicis names new global boards and more news you might have missed.

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Corus Entertainment to acquire Shaw Media

The deal is worth $2.65 billion and will see Shaw Media exec Barbara Williams move to the Corus team.

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Fall TV: Strap in

Publisher Mary Maddever on brand-creator collaboration and the future of Canada’s TVscape.