Articles Tagged ‘Molson Canadian’

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Ontario’s well-timed message

The government’s new spot debuts earlier than intended to put a spotlight on diversity.

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Molson helps NHL enter VR

How the beer co is using its brand and traditional assets to drive interest in a next-gen hockey broadcast on Sportsnet.

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Searching for Joe Canada

As the country celebrates its 150th birthday, marketers are planning a patriotic outpouring in the rush to define what it means to be Canadian in 2017.

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How Team Canada won on social

Inside the Canadian Olympic Committee’s digital marketing strategy that drove record results in Rio.

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Cannes 2016: Canada gets 20 more shortlist noms

The country gets nods in Creative Effectiveness, Creative Data, Cyber and Media.

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Molson’s cross-country mission

The beer brand puts Canadians’ reputation for generosity to the test.

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AToMiC Awards: Grand gestures

In an era of big data and micro-targeting, there’s still room for bold stunts and big ideas.

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Cannes Contenders 2016: Staff picks

The teams at strategy and Media in Canada pick the campaigns they think have a shot at Lions this year.

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Molson Coors names new PR agency

Citizen Relations will handle media and influencer relations across several key brands, following a competitive review.

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What’s next for Molson’s rooftop rink?

The beer brand opens the rink up to the public, and prepares to launch a new “#AnythingForHockey” TV spot.

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Molson Canadian’s latest grand hockey gesture

The beer brand’s plans for the rooftop rink that had Toronto buzzing this week.

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Lotus Awards winners revealed

A total of 153 awards were given out last night, with Rethink taking the Best in Show prize.

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A-B InBev reaches tentative deal to buy SABMiller

If finalized, the new brewing giant would control 30% of the global beer market.

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Rethink and Molson pick up Clio Sports Grand Prix

The “Hockey Heaven” campaign was the only Canadian work to take a top prize.

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Guess who took top prize at the Facebook Studio Awards

Check out who represented Canada at the awards honouring creative work on the platform.