Articles Tagged ‘Molson Canadian’
Searching for Joe Canada
As the country celebrates its 150th birthday, marketers are planning a patriotic outpouring in the rush to define what it means to be Canadian in 2017.
Cannes 2016: Canada gets 20 more shortlist noms
The country gets nods in Creative Effectiveness, Creative Data, Cyber and Media.
Molson’s cross-country mission
The beer brand puts Canadians’ reputation for generosity to the test.
AToMiC Awards: Grand gestures
In an era of big data and micro-targeting, there’s still room for bold stunts and big ideas.
Cannes Contenders 2016: Staff picks
The teams at strategy and Media in Canada pick the campaigns they think have a shot at Lions this year.
Molson Coors names new PR agency
Citizen Relations will handle media and influencer relations across several key brands, following a competitive review.
What’s next for Molson’s rooftop rink?
The beer brand opens the rink up to the public, and prepares to launch a new “#AnythingForHockey” TV spot.
Molson Canadian’s latest grand hockey gesture
The beer brand’s plans for the rooftop rink that had Toronto buzzing this week.
Lotus Awards winners revealed
A total of 153 awards were given out last night, with Rethink taking the Best in Show prize.
A-B InBev reaches tentative deal to buy SABMiller
If finalized, the new brewing giant would control 30% of the global beer market.
Rethink and Molson pick up Clio Sports Grand Prix
The “Hockey Heaven” campaign was the only Canadian work to take a top prize.
Guess who took top prize at the Facebook Studio Awards
Check out who represented Canada at the awards honouring creative work on the platform.
Shopper Innovation Awards: Molson’s mobile fridge goes viral
The beer co’s now-famous fridge travelled the world, and generated buzz and sales at home.
Yes we Cannes: Leaders of the pack
We conclude our look at this year’s Lion contenders with a pair that stood out among all the rest.