Articles Tagged ‘Molson Canadian’

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Design AOY Silver: Social by design

Rethink is using a social-first strategy to ensure effective designs hit social media channels.

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AToMiC 2017: High and low experiences

From green lawns to frozen rooftops, these brands pulled off winning stunts.

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True patriot branding

As July 1 approaches, here’s how brands are taking part in Canada’s 150th birthday celebrations.

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Molson wants a taste of Canada

The brand offers Canadians the opportunity to win its red fridges by nominating those who represent us best.

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Shopper Innovation Awards: How to keep it fresh

Molson Canadian and Budweiser found ways to bring winning campaigns back for another season.

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Ontario’s well-timed message

The government’s new spot debuts earlier than intended to put a spotlight on diversity.

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Molson helps NHL enter VR

How the beer co is using its brand and traditional assets to drive interest in a next-gen hockey broadcast on Sportsnet.

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Searching for Joe Canada

As the country celebrates its 150th birthday, marketers are planning a patriotic outpouring in the rush to define what it means to be Canadian in 2017.

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How Team Canada won on social

Inside the Canadian Olympic Committee’s digital marketing strategy that drove record results in Rio.

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Cannes 2016: Canada gets 20 more shortlist noms

The country gets nods in Creative Effectiveness, Creative Data, Cyber and Media.

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Molson’s cross-country mission

The beer brand puts Canadians’ reputation for generosity to the test.

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AToMiC Awards: Grand gestures

In an era of big data and micro-targeting, there’s still room for bold stunts and big ideas.

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Cannes Contenders 2016: Staff picks

The teams at strategy and Media in Canada pick the campaigns they think have a shot at Lions this year.

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Molson Coors names new PR agency

Citizen Relations will handle media and influencer relations across several key brands, following a competitive review.

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What’s next for Molson’s rooftop rink?

The beer brand opens the rink up to the public, and prepares to launch a new “#AnythingForHockey” TV spot.