In the News
FCB/Six wins BMW’s North American CRM assignment
Picked up after a review, the business builds on its parent agency's three-year relationship with the automaker in Canada.
How BMW is bringing the dealership home
Live-streaming its vehicle launches is one way the luxury brand is giving buyers access to its cars and expertise.
BMW dresses up luxury real estate
A pilot with Heaps Estrin Real Estate sees the luxury automaker place high-end vehicles in the driveway of open houses.
BMW brings M Festival to Canada
The automaker brings high-performance M series aficionados together as its builds its experiential side.
BMW expands relationship with North Strategic
The agency becomes the automaker's PR AOR, extending its mandate beyond social and influencer relations.
BMW picks FCB Canada
The luxury automaker brings on a new AOR as it looks to realign its brand strategy and enhance its market position.
The ride of a lifetime
As luxury auto brands offer more affordable vehicles and creative for a wider audience, they're maintaining premium status through tech and heritage.
Cundari takes top prize at CMA Awards
The agency and SickKids won Best of the Best for the Pain Squad app, with Lowe Roche, BBDO and DDB among the most awarded agencies.