ConAgra
Company Info
The Work
Slim Jim and Slim Duck help people snap out of boredom
Conagra lays out its Canadian roots
Gardein helps flexitarians make the leap
Orville Redenbacher brings heritage message to ready-to-eat
In the News
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Marketers on the Move: Conagra names two directors
Miriam Ouassis and Zora Crowder upped to director positions Myriam Ouaiss (left) has been promoted to Conagra Brands’ director of marketing ...
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Marketers on the Move: Canopy Growth names marketing director
Canopy appoints marketing director Richard Navarro is starting a new position as marketing director at Canopy Growth Corporation. Previously, Navarro served as ...
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People Moves: Conagra makes senior promotion
Plus, Tahini's names CCO, and Labatt promotes within its Beyond Beer portfolio.
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Kenvue the big winner in BrandSpark’s Best New Product Awards
Conagra, Mondelez and Saputo also received product wins.
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Conagra sales in Canada remain strong despite difficult Q2
Net sales for Conagra's International segment increased 8.1%.
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Conagra Brands Canada reveals spate of product innovations
The CPG is boosting its presence in plant-based, frozen, sauce and snacking.
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Conagra combines three brands for a spring campaign
Swanson, Gardein and Duncan Hines are being presented in a trio to take the stress out of mealtime.
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A ‘modern’ approach to marketing boosts Conagra’s Q3 results
The CPG gained share in frozen, which is a "key" area alongside snacks.
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Conagra’s sales spike amid uptick in ad spending
Frozen products, inflation price increases and investment in "modern marketing" drove the CPG's success.
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Conagra reports flat Q1 ad spend, though that is set to change
The CPG plans to support more brand building in the face of inflation.
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Corner Office Shifts: New Scotiabank CEO to begin early 2023
Plus, a media marketing heavy hitter takes over at Paramount+.
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Corner Office Shifts: Hires and departures at Knorr, Conagra and HelloFresh
Plus: A music industry giant creates a new position in revenue and digital strategy.
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Corner Office Shifts: PepsiCo Canada names new President
Plus: Marketing exec hires at Conagra, Waterloo Tourism and Plenty of Fish.
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Duncan Hines is tickled pink about its new baking kits
The Conagra brand is deploying print and digital flyers to attract bakers who are limited in time or ability.
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Slim Jim updates its approach to retail and convenience
An "unprecedented" shopper campaign prioritizes the full range of convenience channels with its new, disruptive displays.
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CPG brands on hiring and promotion spree
Maple Leaf Foods, Kraft Heinz and ConAgra up their leadership ranks with new presidents, strategy and marketing officers.
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Younger consumers are driving Conagra’s sales
National brands, in particular, are connecting with shoppers looking for both comfort and value.
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Corner Office Shifts: Plotting growth, Moose Knuckles shuffles exec team
Plus, Destination B.C. completes its CEO succession.
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Conagra is bringing a new fall popcorn flavour to Canada
The CPG's better-for-you Boomchickapop LTO is using positivity to spread the message.
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Corner Office Shifts: Anna Percy-Dove joins the ROM
Plus, Conagra names a new president of foodservice and international and Carlton Cards creates new joint VP Canada role.
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New Establishment Brand: Teresa Blakney freshens up frozen
The Conagra brand manager is trying to grow the frozen food pipeline and foodservice biz.
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The future of shopping: Trimming the (packaging) fat
In part three of our series, we look at brands conquering waste with new formats.
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The future of shopping: Grocery robots and flowers by mail
In part two of this series, we explore the not-so-distant future of pick-up and delivery.
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Shopper Innovation Awards: Loblaw and ConAgra get hungry for football
The retailer and the CPG co partnered for the Super Bowl to get consumers thinking about game-day meals.
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Animation domination
There's been a boom in animated spots lately. We round up some great ones.
