Haagen Dazs
Company Info
Parent Company:
Nestle
In the News
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General Mills promises to significantly invest in its brands
The CPG hiked its media investment, and its Canadian business fared well.
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Nestle promises an across-the-board increase in marketing spend
The CPG is reporting double-digit growth in Canadian confectionery.
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Haagen-Dazs plays up the decadence with its ‘extraaz’
From Shopper Marketing Report: The ice cream is amplifying the indulgence message with a sampling yacht.
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Weekend reading: Dairy Queen serves up 75 years
The iconic brand celebrates its sweet heritage, and uses product innovation to stay relevant in a crowded market.
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Haagen-Dazs makes big comparisons
The Nestle brand is making itself more visible than it has in recent years, with the introduction of an OOH campaign in Toronto, Montreal and Vancouver.
