Ontario Lottery and Gaming Corporation
Company Info
The Work
With sports-betting on the rise, OLG plays it smart in new campaign
OLG partners with Team Canada
OLG wants to remain a choice for Gen Z with new clothing collection
OLG debuts game series with guaranteed wins at every draw
In the News
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MOY 25: Maxine Chapman makes OLG a winner among the next gen
Over the next two weeks, strategy will be revealing the 2025 Marketers of the Year. Check back here every day ...
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Agency Wins: OLG picks Balmoral as Indigenous and multicultural VOR
Plus, BlueSky supports United Way Greater Toronto's communications efforts.
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Honing in on a younger target in more meaningful ways
Why the OLG is leaning into experiences as well as community engagement.
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The Hive expands its AOR mandate with OLG
The agency will now handle all digital lottery and casino properties, in addition to continuing its work on Proline.
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OLG adds Taxi to its agency roster
The agency has been named AOR for casinos, racing and scratch cards.
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Sports betting battle
A bill has passed and suddenly companies are rushing to build SportsBook brands in Canada’s new burgeoning (and highly-regulated) consumer market. Sound familiar? Think of single-event sports betting as the new cannabis.
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2017 Strategy Awards: OLG’s race for millennial spectators
A new brand was launched through a film that put viewers in the jockey's saddle.
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OLG launches mobile ticket scanner
The new app allows players to check winning numbers and set reminders wherever they are.
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Plastic Mobile picks up OLG contract
The Ontario gaming association will work with the Toronto shop to unveil its mobile strategy.
