The Bay
Company Info
The Work
Hudson’s Bay uncovers the secrets of shopping from bed
HBC lets customers decide what makes something stylish
In the News
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Canadian Tire strikes deal to acquire iconic Hudson’s Bay brand elements
Canadian Tire has announced it will acquire the Hudson’s Bay Company’s iconic brand elements in a $30 million purchase that ...
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Instacart adds more Metro banners to its platform
Food Basics, Super C and Marche Adonis stores are now accessible for one-hour delivery.
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Throwback Thursday: strategy in 2004
For strategy's 25th anniversary, we're travelling through time. In '04, the sponsorship scandal rocked the industry.
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Are you talkin’ to me?
Apps like MiiScan and Shazam are connecting ads to phones through sound, and the technology is slowing starting to pick up in Canada.
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Starts and changes
Target opens more stores and pairs up with Michael Buble, Sobeys picks up some gas, Canadian Tire gets into the small-format fray and Hudson's Bay tests out a retro look.
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Social media reigns
Patrick Dickinson, SVP of marketing, The Bay, reveals why many brands brought social media management in-house this year.
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The Bay adds retro warmth
A campaign by Red Lion launches the new Company of Adventurers clothing line.
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TIFF adds 18 sponsors
The festival brings its total number of sponsors to 68, with 50 returning this year including Bell, RBC and BlackBerry.
