The Mars Agency
Company Info
Award-Winning Talent 2025
The Work
Mars refreshes its Excel gum brand with new flavour
Skittles wants to be Gen Z’s sweet escape from social pressures
Goldfish wants a lift from a light product innovation
Orville Redenbacher brings heritage message to ready-to-eat
In the News
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Football powerhouse helps Nivea kickstart its new-to-Canada deodorant
The Beiersdorf brand is tapping into its longstanding relationship with Real Madrid.
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Conagra combines five brands to drive holiday prep solutions
The CPG is driving visibility for core brands and for new Bertolli meals.
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Campbell’s picks sides over turkey in “extensive” retail campaign
The satirical campaign, spoofing fine dining, is "all about the sides."
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In Brief: CMA appoints two new key executives
Also, The Mars Agency adds a managing director.
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Sunlight takes its community messaging to retail
The detergent brand's point-of-sale contest ladders back to its masterbrand work this fall.
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Ben’s Original innovates to meet interest in gut health
The brand's shopper assets and packaging aim to show that health and convenience are not exclusive.
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Conagra combines three brands for a spring campaign
Swanson, Gardein and Duncan Hines are being presented in a trio to take the stress out of mealtime.
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Campbell’s goes after adult snackers with big Goldfish
The CPG's latest snack innovation, Mega Bites, are being brought to life through POS and the metaverse.
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Duncan Hines is tickled pink about its new baking kits
The Conagra brand is deploying print and digital flyers to attract bakers who are limited in time or ability.
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Slim Jim updates its approach to retail and convenience
An "unprecedented" shopper campaign prioritizes the full range of convenience channels with its new, disruptive displays.
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Kettle samples top-selling SKUs at Trailhead Place
In a first-of-its-kind waterfront program, the Campbell brand joins the likes of Beyond Meat and Smirnoff, which are also activating on-site.
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Campbell’s celebrates Andy Warhol to ‘pop’ at shelf
The soup brand's LTO, meant to be a pop art-style collectors item, is being supported with its biggest influencer campaign to date.
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Campbell’s wants you to raise your own tomatoes
The CPG is driving home a message about sustainable agriculture to keep demand from the winter strong through gardening season.
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Goldfish uses AR to bring a kid’s idea to life in-store
Consumers can scan a QR code to access an immersive world based on a story written by a very young creative.
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Campbell’s shares the warmth in a new masterbrand campaign
The company wants its cooking portfolio to seem less functional and more comforting for people turning to home meals in a trying time.
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CAPMA disbands, merges with ICA
Members of the industry body representing experiential agencies will now be full members of the ICA.
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Derek Joynt moves to The Mars Agency
The former Influence Marketing partner and marketing director for Walmart joins the Toronto office.
