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Strategy logo Strategy
Creative Report Card 2025 » Brands »

Van Houtte

Company Info

The Work

Van Houtte brings the fun back to coffee breaks
Van Houtte explores what it takes to be a master
A nuanced rebrand for Van Houtte
Brands up the cool factor

In the News

  • People Moves: Senior changes at Keurig Dr Pepper, Subway, BDO, Instacart

    New GM appointment by Keurig Dr Pepper Canada Jonathan Theisen (pictured above) is taking on the role of general manager at ...

    By Christopher Lombardo
    December 3, 2024
  • Quarterly reports: Keurig Dr Pepper hikes ad spend by double digits

    Plus, Nestle is promising to step up its North American "innovation intensity."

    By Christopher Lombardo
    April 25, 2024
  • Van Houtte celebrates 100 years with foodie in-store promos

    The Montreal-born brand is offering everything from recipe booklets to cooking classes as it celebrates a century in business.

    By Melissa Dunne
    May 29, 2019
  • Van Houtte ventures beyond Quebec

    Keurig's Caroline Losson on using chefs as inspiration for the brand's renewed marketing efforts.

    By Jeromy Lloyd
    October 31, 2017
  • Van Houtte stirs up timeless trends

    The coffee maker is using a webseries that explores popular trends of yesteryear, such as barber shops, to showcase its core brand attributes and build on its personality.

    By Jordan Twiss
    February 12, 2013
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