Weston Foods
Company Info
The Work
Wonder Bread launches non-GMO products with candid creative
Country Harvest hosts new podcast series
Country Harvest helps fuel the go-getters
Gadoua jokes about the goodness of grains
In the News
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In Brief: Weston Foods finds a buyer for its bread
Plus, Proof makes five senior appointments and Bob hires new lead for account team.
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George Weston to sell Weston Foods
The company says it intends to focus on retail and real estate, and has made some executive changes at Loblaw.
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Weston Foods launches a pop-up ‘for second chances’
An activation for Dave's Killer Bread plays on the brand's origin story to support former convicts and at-risk communities.
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2018 Marketers of the Year
Defying fear, marketing norms and perceptions, here's how these brand leaders won share and media buzz.
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Weston shakes up the bakery with Dave’s Killer Bread
The organic brand now has national distribution in Canada, with its marketing strategy playing on its edgier side.
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Ace Bakery bets on breakfast
Following its first mass awareness play, the artisanal baked goods brand rolls out a new product innovation.
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Rethink named AOR for Wonder Bread
The agency won the account following a competitive pitch, the second announced by Weston Bakeries this month.
