Daniel Gotlib
Agencies
- Rethink
List of Awards
2022
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2021
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2020
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The Work
Kraft puts some Olympic shine on its peanut butter
Kraft Heinz takes two approaches to cheering on Olympians
How Kraft is handling being a challenger
Heinz turns consumer drawings into new bottle designs
In the News
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Why Kraft Heinz is paying for epipens
The company's peanut butter brand is continuing its support for those with food allergies, and wants to bring more attention to the cost of medication.
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Kraft Heinz to debut its first Canadian Olympic campaigns
KD and Kraft Peanut Butter will roll out initiatives that embrace both the cheesy and sweet sides of the Games.
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How Heinz is pushing its portmanteau sauces in-store
The company's success creating top-of-funnel demand online helps compliment trial and repeat efforts for LTOs.
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Kraft Heinz goes fully natural for new baby food brand
From Shopper Marketing Report: Heinz by Nature replaces the Heinz Baby brand, educating parents to stand out on shelf.
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Kraft says no to palm oil, yes to new nut butter
If you thought the brand would never deviate from its iconic peanut spread or remove a key ingredient, think again.
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CPGs take to QSRs
Kraft Heinz and Yves Veggie Cuisine went beyond grocery, partnering with Smokes and Pizza Pizza to drive shopper engagement.
