Daniel Gotlib
Agencies 2025
List of Awards
2024
2023
2022
2021
2020
The Work
U.S. tariffs: Kraft Heinz, Kruger and Healthy Planet lean into Canadian bona fides
Kraft puts some Olympic shine on its peanut butter
Kraft Heinz takes two approaches to cheering on Olympians
How Kraft is handling being a challenger
In the News
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People Moves: Kraft Heinz promotes VP, marketing and strategy for Canada
Also, Cossette and NFB announce promotions.
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A new Canadian HQ fits into Kraft Heinz’s investment in its brands
The Toronto space is meant to facilitate collaboration, innovation and creativity.
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Why Kraft Heinz is paying for epipens
The company's peanut butter brand is continuing its support for those with food allergies, and wants to bring more attention to the cost of medication.
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Kraft Heinz to debut its first Canadian Olympic campaigns
KD and Kraft Peanut Butter will roll out initiatives that embrace both the cheesy and sweet sides of the Games.
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How Heinz is pushing its portmanteau sauces in-store
The company's success creating top-of-funnel demand online helps compliment trial and repeat efforts for LTOs.
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Kraft Heinz goes fully natural for new baby food brand
From Shopper Marketing Report: Heinz by Nature replaces the Heinz Baby brand, educating parents to stand out on shelf.
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Kraft says no to palm oil, yes to new nut butter
If you thought the brand would never deviate from its iconic peanut spread or remove a key ingredient, think again.
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CPGs take to QSRs
Kraft Heinz and Yves Veggie Cuisine went beyond grocery, partnering with Smokes and Pizza Pizza to drive shopper engagement.
