John Rocco
Agencies 2025
List of Awards
2023
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The Work
How Scotiabank spotlighted customer-first messaging in heartfelt creative
How Scotiabank is connecting to South Asian newcomers
Scotiabank continues “Hockey For All” initiative to make fandom accessible
Scotiabank hits the mats to de-stress investors
In the News
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Tennis legend voices support of PWHL in new Scotiabank work
Founding PWHL sponsor Scotiabank is celebrating the new women’s hockey league with the voice of a tennis legend and advocate ...
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Media Roundtable, Part 3: how the industry can thrive in the future
Industry leaders talk challenges they may face in five years.
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Media Roundtable, Part 1: current spend trends
Industry leaders discuss which channels they're funneling marketing funds towards.
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Media roundtable: Facing the pace of change
Media agency leads and brand execs gathered to discuss change and competition in the industry.
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Check it out: Sonnet’s latest silver lining
The insurance brand's newest take on optimism also features a subtle message of inclusion.
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Sears focuses on ‘The Essentials’
The retailer is extending its "Make Every Day a Great Day" branding with a TV and online campaign that highlights its product heroes.
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In the aisles with Sears Canada’s John Rocco
The department store's VP of retail marketing looks at how it will use in-store tactics to turn the 50-year-old company around.
