Sean McDonald
Agencies
- Rethink
List of Awards
2022
2021
2020
2019
In the News
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Rethink promotes three to lead strategy in Toronto
In lieu of one head of planning, the agency has tasked Julian Morgan, Crystal Sales and Nicole Rajesky with steering the practice.
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Creative Report Card 2022: Rethink’s big hairy audacious goals
How the agency pumps out work that gets noticed (and puts it at the top of the CRC).
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Rethink is opening a New York office
The agency's first international expansion comes in response to demand, growth and opportunities with more clients and talent.
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Rethink builds its strategic bench strength
Seven hires come in response to expanding responsibilities for both existing and to-be-announced assignments.
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Creative Report Card 2021: The Planners’ Review
The CRC's highest-ranked strategists wax lyrical about the insights behind each other's work.
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Rethink solidifies its succession plan with new leadership team
As its co-founders step away from the day-to-day, new national leaders and a limited partnership model will ensure the agency's long-term independence.
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Rethink strengthens its Toronto strategy team
The agency adds two and promotes one to work on IKEA, Kraft and Molson, as well as accommodate recent business wins.
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Rethink adds to its strategy team
The shop has added three new planners in Toronto, with another soon to come.
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New strategic leaders for Rethink
Sean McDonald and Darren Yada take new roles at the "increasingly social first" shop.
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![FullSizeRender[1]](https://cdn.strategyonline.ca/wp/wp-content/uploads/2016/04/fullsizerender1-300x222.jpg?1b55b5)
Taxi names new planning leadership
Christine Maw is now VP and head of strategic planning in Toronto, leading the department with Sean McDonald.
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Taxi bolsters senior ranks
The WPP agency is hoping to kick the year off right, promoting six men into leadership roles.
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Ad Week: Making the case for a new model of planning
Mark Tomblin, CSO of Taxi, on why agencies need to update a model that hasn't changed in 50 years to keep up with consumers.
