Mary Maddever
Community-led and nimble: the new corporate social relationship
CSR / NewsStrategy‘s executive editor Mary Maddever looks at unrealistic expectations and limitless opportunities in the new CSR landscape.
Micro-audiences: the new clout
YouthWant to reach today’s teens? It’s time to throw aside the one-size-fits-all approach, writes strategy executive editor Mary Maddever in the editorial for our youth issue.
Editorial: Insta-interest
Design / DigitalThrough platforms like Instagram, social is going from macro to micro, writes strategy executive editor Mary Maddever.
Miele’s open Haus at IDS
Design / ExperientialThe appliance brand makes a big splash at the Toronto design show with an exhibit-turned-theatre display.
Editorial: The creativity-effectiveness continuum
Awards / NewsHow the two areas are more connected than you might think.
Agency of the Year ate our redesign
Awards / NewsExecutive editor Mary Maddever provides a glimpse behind the scenes of AOY and Strategy’s redesign.
Christine DesJardine wins top P&G brand building award
Awards / CPGThe category brand manager for Oral Care picks up the big prize, while SMG wins for Best Agency Partner.
AToMiC Awards 2011
AwardsStrategy’s inaugural awards celebrate the best achievements across Canada’s media industry, spanning advertising, technology, media creativity and content.
Underpants, and other things that made us look
Awards / NewsOur October issue unveils the winners of our first annual AToMiC Awards, as well as our Brands of the Year.
