Mary Maddever

Contact Mary by sending an email to mmaddever@brunico.com

Articles by Mary Maddever
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Time for cake (and mass advertising)

Canada 150 encourages brands to dig into the archives, soak up a long-term view and find something unique to share.

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Design, like strategy, starts with listening

Publisher Mary Maddever on why the design stakes are rising.

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Why 2017 is our year for change

Publisher Mary Maddever welcomes Marketing readers and outlines the changes ahead in our various products.

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What’s propelling Canada’s top agencies?

This year’s Agency of the Year winners beefed up on strategy, data and content.

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If you’re not careful, you can lose the mojo

Publisher Mary Maddever on how far gutsy attitude and staunch conviction can get your brand.

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I’m beginning to suspect everyone’s a bot

Publisher Mary Maddever on big data and the challenge of not creeping everyone out.

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I like Canada’s odds in Cannes

Publisher Mary Maddever looks ahead to the Lions and the work that could stand out.

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Introducing…the Strategy Awards

Publisher Mary Maddever links decluttering with planning in introducing our latest award.

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2016: less shiny?

Publisher Mary Maddever asked some industry folks to weigh in with predictions for the year ahead.

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Cheers to not succumbing

Publisher Mary Maddever on the importance of building cultures that frown on mediocrity.

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Signs of the sky (not) falling

Publisher Mary Maddever looks past the doom and gloom of agency consolidation, and extols signs of reinvention.

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Canada’s Lucky Iron Fish takes Grand Clio

The project, credited as Canadian by the Clios, also took home the Healthcare Advertiser of the Year award.

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NY Ad Week: Leo Burnett #winsbig at MIXX awards

YouTube’s CEO cites “#LikeAGirl” as a prime example of the site’s video evolution.

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NY Ad Week blog: The path to sustainable advertising

Publisher Mary Maddever on the quest for a kinder, gentler Minority Report-less future.

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How to find the next (real) big thing

Publisher Mary Maddever on authenticity fatigue, and going beyond wows and likes.