Mary Maddever

Contact Mary by sending an email to mmaddever@brunico.com

Articles by Mary Maddever
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On shopper ethics, data, insights and mapping the road ahead

Publisher Mary Maddever on the challenges strategy will focus on in 2020 and beyond.

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Retail’s identity crisis

It’s time for brands to be bolder and faster on many fronts.

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To make things better, make better things

Publisher Mary Maddever on why industry shifts haven’t changed a marketer’s core role: solving problems creatively.

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How to leap ahead in marketing

Strategy publisher Mary Maddever on how the Marketing x Mentors program recognizes the importance of evolution.

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Strategy is the mother of (real) reinvention

Mary Maddever lays out the need for greater strategic collaboration and the changes being tackled at this year’s Marketing Evolution: C-Suite Summit.

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What’s new in the New Year

Publisher Mary Maddever on the changes to expect to the Marketing Awards, the new AToMiCoN event and more in 2018.

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What makes a Brand of the Year

Publisher Mary Maddever on how this year’s top brands found a gap, picked a lane and stuck to it.

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Time for cake (and mass advertising)

Canada 150 encourages brands to dig into the archives, soak up a long-term view and find something unique to share.

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Design, like strategy, starts with listening

Publisher Mary Maddever on why the design stakes are rising.

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Why 2017 is our year for change

Publisher Mary Maddever welcomes Marketing readers and outlines the changes ahead in our various products.

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What’s propelling Canada’s top agencies?

This year’s Agency of the Year winners beefed up on strategy, data and content.

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If you’re not careful, you can lose the mojo

Publisher Mary Maddever on how far gutsy attitude and staunch conviction can get your brand.

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I’m beginning to suspect everyone’s a bot

Publisher Mary Maddever on big data and the challenge of not creeping everyone out.

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I like Canada’s odds in Cannes

Publisher Mary Maddever looks ahead to the Lions and the work that could stand out.

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Introducing…the Strategy Awards

Publisher Mary Maddever links decluttering with planning in introducing our latest award.