Editorial

CoverOct11

Underpants, and other things that made us look

Our October issue unveils the winners of our first annual AToMiC Awards, as well as our Brands of the Year.

Upfront

Swim team

Vonk and Kestin go Swimming

Nancy Vonk and Janet Kestin leave Ogilvy to start their own creative leadership training business.

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Teehan+Lax takes AR to next level

The Toronto-based agency unveils Touch Vision Interface, which uses smartphone tech to make AR a hands-on experience.

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Loblaw dons black tie

The grocery chain launches a new fine food collection under the President’s Choice banner.

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Taxi makes a magazine

The agency’s rebrand of Canada’s Walk of Fame includes a makeover of its awards annual.

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The Verdict: Skittles scores with Tree Boy

The Wrigley Canada brand’s recent “Free Tree Boy” effort has become the company’s most successful candy promo.

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Volkswagen augments OOH reality

The automotive brand celebrates the Canadian launch of the 2012 Beetle with billboards brought to life via AR.

Creative

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SmartSet hits the small screen

The Canadian retailer launches a rebranding effort featuring its first-ever TV ads.

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Rickard’s pre-Movember mo-down

The Molson Coors brand grows a mighty moustache to help raise awareness about prostate cancer.

Who

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No place like Holts

Alix Box, SVP of sales and marketing, is attempting to duplicate Holt Renfrew’s record sales year with an increased focus on in-store adventure.

Deconstructed

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Enterprise’s new way gets mixed reviews

Enterprise Rent-A-Car takes its new values to Canada, but will that get our motors running?

Forum

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Getting along with private label

P&G’s Chris Chan reports that when it comes to working with private label, Canadian marketers could learn a thing or two from Europe.

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Recall doesn’t just happen. Remember that!

Columnist Rob Linden argues that if you want to improve ROI, your brand’s recall tool must be an integral part of every ad.

Back Page

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Getting Brand of the Year isn’t easy

Just how tough is it? Zulu Alpha Kilo provides their take.

Brands of the Year

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2011 Brands of the Year

From a fighter to furniture to fashion, six brands delivered knockout punches.

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Banking on RBC

An animated advisor named Arbie and some carefully targeted corporate philanthropy have given the brand a more recognizable – and more human – face.

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Joe keeps it fresh

In just five years, the Loblaw clothing brand has morphed from the grocery aisle to a major stand-alone fashion label.

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Cadbury’s success is no secret

Canada’s real-life Willy Wonka is still managing to keep its marketing fresh despite its 100-year history.

David Dixon uses his love of patterns as a source of inspiration for his exclusive IKEA collection

Why we heart Ikea

The home furnishing brand has proven itself to be much more than a category – it’s a cultural movement.

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GSP: UFC’s Midas brand

Georges St-Pierre has parlayed mixed martial arts fame into wider pop culture celeb brand status.

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Vidéotron’s infinite power

From small cable company to 360-degree telecommunications powerhouse, Vidéotron has become
a force to be reckoned with in Quebec

AToMiC Awards

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AToMiC Awards 2011

Strategy’s inaugural awards celebrate the best achievements across Canada’s media industry, spanning advertising, technology, media creativity and content.

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AToMiC Grand Prix

Stanfield’s Guy at Home in his Underwear takes the top honour in our inaugural AToMiC Awards.

@Random

AToMiC Collaboration

Tourette Syndrome Foundation of Canada takes gold, while Newfoundland and Labrador Tourism nabs bronze.

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AToMiC Idea

James Ready and Worldwide Short Film Festival take gold; Subaru takes bronze.

Tourism

AToMiC Transmedia

Canadian Tourism Commission takes gold in transmedia, with silver and bronze finishes by H&M, CTV’s SuperBodies and Parks Canada.

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AToMiC Brand Integration

Coca-Cola sings its way to gold with “Coca-Cola Covers.” Danone takes silver and Doritos gets bronze.

Popnetic

AToMiC Tech Breakthrough

Corn Pops takes gold with “It’s Popnetic,” while Canadian Blood Services wins silver and History Channel’s Storming Juno gets bronze.

Endgame

AToMiC Broadcast Engagement

Endgame’s interactive mystery wins gold; Swiss Chalet’s Rotisserie Channel spins its way to bronze.

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AToMiC Experiential Engagement

James Ready’s Blank Cap Recall retrieves gold; Mini’s virtual vending machine gets silver; First United’s street sculptures win bronze.

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AToMiC Print Engagement

Ikea picks up gold with its Moving Day execution, TVO captures silver with its tiger cage, BC Hydro powers up with a bronze win.

Mastercard

AToMiC Niche Targeting

MasterCard’s digital intern hunt finds five high-calibre interns and a gold AToMiC Award.

4mobile

AToMiC Digital Engagement

Canadian Tire’s House of Innovation and Skittles’ “Touch the Rainbow” share silver; SunChips takes bronze with its noisy bag campaign.

Brandaid

AToMiC CSR

JWT wins silver with its Brandaid Project, which launches new brands from poor countries.

Workopolis

AToMiC ROI

Workopolis wins bronze with its “National Work From Home Day” effort.

News

AToMiC Jury

Meet the advisory board and co-chairs who made the AToMiC Awards possible.

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