Articles Tagged ‘Aeroplan’


Esso drops Aeroplan for PC Optimum

Loblaw’s partnership with the Imperial-owned gas company extends its loyalty reach to another retailer.


Aimia names Maggie Fox its new CMO

The company fills John Boynton’s position as Aeroplan readies for Air Canada’s departure.


Aeroplan targets members’ FOMO

The loyalty program zeroes in on travellers who want to avoid their Plan B.

loyalty cards

Loyalty cards: where’s the love?

Year-over-year, Canadians consider loyalty cards less trustworthy and less personalized, according to a new report.


Brands reach out to Fort McMurray

How some of the country’s biggest names (and some local agencies) are helping wildfire relief efforts.


A new VP for Cossette

Lynn Chow returns to Canada from Singapore to take on the VP, client lead role.


TD’s growing interest

From JohnnyCash machines to grumpy old men to heartfelt thank-yous, how TD Canada Trust has banked on comfort for 160 years.


Are loyalty programs the fifth P of marketing?

A new report shows just how important programs have become, and which brands are doing it right.


Branded music content rises

Rise Branded Entertainment brings Universal Music Canada’s artists and resources together in a new full-service agency.


Weekend reading: Aeroplan grows up

As it celebrates its 30th birthday, here’s how the brand learned to spread its own wings.

Spring Money-Out 2013 March 4 – May 10

Brands of the Year: TD gets close for comfort

The bank has added a personal touch to an impersonal category to be seen as a challenger brand.


Aimia names new CMO

The loyalty program brings in former Rogers EVP/CMO John Boynton to lead all marketing.


Aimia gets into predictive analytics

With a minority stake in Fractal Analytics, the loyalty co gets artificial intelligence and crystal ball-like data crunching.


TD Bank invests heavily in WorldPride 2014

The financial co says it will use a multi-tactical campaign to reach the LGBT community throughout the festival.

and_youre_there_board - FINAL1

Aeroplan’s open door to vacation

As the travel reward space heats up, the Aimia-owned brand’s campaign touts the ease with which it gets people to their destinations.