Articles Tagged ‘Aeroplan’
Aeroplan targets members’ FOMO
The loyalty program zeroes in on travellers who want to avoid their Plan B.
Loyalty cards: where’s the love?
Year-over-year, Canadians consider loyalty cards less trustworthy and less personalized, according to a new report.
Brands reach out to Fort McMurray
How some of the country’s biggest names (and some local agencies) are helping wildfire relief efforts.
A new VP for Cossette
Lynn Chow returns to Canada from Singapore to take on the VP, client lead role.
TD’s growing interest
From JohnnyCash machines to grumpy old men to heartfelt thank-yous, how TD Canada Trust has banked on comfort for 160 years.
Are loyalty programs the fifth P of marketing?
A new report shows just how important programs have become, and which brands are doing it right.
Branded music content rises
Rise Branded Entertainment brings Universal Music Canada’s artists and resources together in a new full-service agency.
Weekend reading: Aeroplan grows up
As it celebrates its 30th birthday, here’s how the brand learned to spread its own wings.
Brands of the Year: TD gets close for comfort
The bank has added a personal touch to an impersonal category to be seen as a challenger brand.
Aimia names new CMO
The loyalty program brings in former Rogers EVP/CMO John Boynton to lead all marketing.
Aimia gets into predictive analytics
With a minority stake in Fractal Analytics, the loyalty co gets artificial intelligence and crystal ball-like data crunching.
TD Bank invests heavily in WorldPride 2014
The financial co says it will use a multi-tactical campaign to reach the LGBT community throughout the festival.
Aeroplan’s open door to vacation
As the travel reward space heats up, the Aimia-owned brand’s campaign touts the ease with which it gets people to their destinations.
Brands get fowl
A bird’s-eye review and ratings of the flock of bird ads in market featuring everything from chickens to penguins.
American Express proposes an alternative
The credit card co has launched its largest Canadian campaign in recent years, promoting its AeroPlanPlus cards as CIBC and TD divide their Aeroplan members.