Articles Tagged ‘Aeroplan’

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Air Canada to acquire Aeroplan from Aimia

The airline reaches an agreement to acquire the loyalty program after nearly doubling its first bid.

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Aimia rejects Air Canada bid, partners with Porter

The company’s Aeroplan program will make the Toronto-based airline a preferred partner in 2020.

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Air Canada reveals proposal to acquire Aeroplan

A hostile bid from the airline (along with TD, CIBC and Visa) would set the stage for a new loyalty program.

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Esso drops Aeroplan for PC Optimum

Loblaw’s partnership with the Imperial-owned gas company extends its loyalty reach to another retailer.

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Aimia names Maggie Fox its new CMO

The company fills John Boynton’s position as Aeroplan readies for Air Canada’s departure.

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Aeroplan targets members’ FOMO

The loyalty program zeroes in on travellers who want to avoid their Plan B.

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Loyalty cards: where’s the love?

Year-over-year, Canadians consider loyalty cards less trustworthy and less personalized, according to a new report.

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Brands reach out to Fort McMurray

How some of the country’s biggest names (and some local agencies) are helping wildfire relief efforts.

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A new VP for Cossette

Lynn Chow returns to Canada from Singapore to take on the VP, client lead role.

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TD’s growing interest

From JohnnyCash machines to grumpy old men to heartfelt thank-yous, how TD Canada Trust has banked on comfort for 160 years.

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Are loyalty programs the fifth P of marketing?

A new report shows just how important programs have become, and which brands are doing it right.

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Branded music content rises

Rise Branded Entertainment brings Universal Music Canada’s artists and resources together in a new full-service agency.

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Weekend reading: Aeroplan grows up

As it celebrates its 30th birthday, here’s how the brand learned to spread its own wings.

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Brands of the Year: TD gets close for comfort

The bank has added a personal touch to an impersonal category to be seen as a challenger brand.

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Aimia names new CMO

The loyalty program brings in former Rogers EVP/CMO John Boynton to lead all marketing.