Articles Tagged ‘Alyson Gausby’

UpToMinute

Up to the Minute: Miele Canada replaces long-time president

Plus: Saatchi adds creatives and more news you may have missed.

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Reaching the health-focused consumer

A new AOL report offers a window into engaging Canadians who want to improve their quality of life.

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Capturing attention

Microsoft Canada’s Alyson Gausby on how marketers can adapt to changing attention spans.

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Getting consumers to pay attention

New research from Microsoft Canada shows that attention spans aren’t shrinking as much as they are adapting.

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Putting data to use

Microsoft Canada’s Alyson Gausby on why brands need to help consumers actually use all that data they’re tracking.

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The power and value of personalization

This year’s Microsoft Digital Trends report highlights how brands can get Canadians to use digital services and products.

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Why delight is not enough

Microsoft’s Alyson Gausby on why brands need to help consumers broaden their horizons, but maintain boundaries.

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Cash, dethroned

Microsoft’s Alyson Gausby on why brands need to get ready for the cashless coming.

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How to grab attention in 2015

Microsoft’s Alyson Gausby highlights inspiring 2014 campaigns that taught us what consumers really want.

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Don’t oversimplify millenials

Microsoft’s Alyson Gausby has news for you: that coveted Gen Y demo? It doesn’t really exist. At least not the way you think.

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What’s your device personality?

Mobile phones aren’t just for keeping in touch anymore. Phones are becoming caretaker-like devices, helping us manage our day to day, and other findings from Microsoft’s latest screen research.

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DAOY Judges

Who scored this year’s entries to determine the Digital winners?

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The connected family

Mobile allows families to be together, while still doing their own thing. That means changing how you talk to them, says Microsoft’s Alyson Gausby.

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The media omnivore

In a world where multi-tasking is the new reality, Microsoft’s Alyson Gausby looks at how brands can tap whatever device people are on.

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Why Canadians don’t enjoy shopping for new gadgets

Microsoft’s Alyson Gausby on how brands can keep decision-making simple for back-to-school shoppers.