Articles Tagged ‘Geometry Global’

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Check it out: Tim Hortons gets in with the coffee snobs

The chain promoted its new lattes by infiltrating a trendy neighbourhood with a hip, minimalist cafe.

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Canada cracks top 10 on Warc 100

Leo Burnett, Cossette and Grey are among the many agencies that contributed to this year’s ranking.

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Geometry taps longtime Kraft marketer to lead Toronto

Julian Franklin aims to bring his client-side perspective to the agency.

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Getting schooled on shopper marketing

Why Geometry Global and Unilever teamed up on an education program specific to the discipline.

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Mercy Ships shows its moving health care

The first mass campaign for the NGO depicts the work done on the world’s largest civilian hospital ship.

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Shopper Innovation Awards: SC Johnson highlights messy moments

The home cleaning brands used a social campaign that reflected changing attitudes toward cleaning.

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Shopper Innovation Awards shortlist revealed

Labatt gets the most nods for its campaigns by UM and Hunter Straker.

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Marketers of the Year: Queen of the creampuffs

Denise Darroch is now leading a loyal fandom for U by Kotex, after her risk-taking moves paid off.

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TD wins big at the CMAs

“#TDThanksYou” wins Best of the Best, with Tim Hortons and PepsiCo picking up multiple awards.

Host Jessi Cruickshank entertains the audience.

Photo Gallery: PROMO! Awards 2015

Take a peek inside the CAPMA event that honoured the best in brand activation.

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Carmilla snags top PROMO! Award

From Leo to Zulu, read up on all the night’s big winners.

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Carmilla snags PROMO! Awards Best of Show

The web series from Kimberly-Clark and Geometry Global took the top prize, while Leo Burnett, Zulu and Taxi also won big.

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Risky business

Which brands are proving that a calculated risk can reap big rewards?

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AToMiC Awards: Old brands, new tricks

You can’t teach an old dog new tricks, but brands looking to reach a younger audience are proving this analogy doesn’t always apply.

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Shopper Innovation Awards: Kimberly-Clark strikes a new Poise

To stay ahead of its competition, the brand introduced the Poise Microliner, and partnered with a lifestyle show to reach its target.