Articles Tagged ‘Geometry Global’
Check it out: Tim Hortons gets in with the coffee snobs
The chain promoted its new lattes by infiltrating a trendy neighbourhood with a hip, minimalist cafe.
Canada cracks top 10 on Warc 100
Leo Burnett, Cossette and Grey are among the many agencies that contributed to this year’s ranking.
Geometry taps longtime Kraft marketer to lead Toronto
Julian Franklin aims to bring his client-side perspective to the agency.
Getting schooled on shopper marketing
Why Geometry Global and Unilever teamed up on an education program specific to the discipline.
Mercy Ships shows its moving health care
The first mass campaign for the NGO depicts the work done on the world’s largest civilian hospital ship.
Shopper Innovation Awards: SC Johnson highlights messy moments
The home cleaning brands used a social campaign that reflected changing attitudes toward cleaning.
Shopper Innovation Awards shortlist revealed
Labatt gets the most nods for its campaigns by UM and Hunter Straker.
Marketers of the Year: Queen of the creampuffs
Denise Darroch is now leading a loyal fandom for U by Kotex, after her risk-taking moves paid off.
TD wins big at the CMAs
“#TDThanksYou” wins Best of the Best, with Tim Hortons and PepsiCo picking up multiple awards.
Photo Gallery: PROMO! Awards 2015
Take a peek inside the CAPMA event that honoured the best in brand activation.
Carmilla snags top PROMO! Award
From Leo to Zulu, read up on all the night’s big winners.
Carmilla snags PROMO! Awards Best of Show
The web series from Kimberly-Clark and Geometry Global took the top prize, while Leo Burnett, Zulu and Taxi also won big.
Which brands are proving that a calculated risk can reap big rewards?
AToMiC Awards: Old brands, new tricks
You can’t teach an old dog new tricks, but brands looking to reach a younger audience are proving this analogy doesn’t always apply.
Shopper Innovation Awards: Kimberly-Clark strikes a new Poise
To stay ahead of its competition, the brand introduced the Poise Microliner, and partnered with a lifestyle show to reach its target.