Articles Tagged ‘j walter thompson’

Air Canada See Canada Campaign (1)

Verdict: Air Canada’s social 150 push

The air carrier’s head of brand on the strategy behind its most successful social campaign to date.

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Mazda puts its attention to detail to the test

The automaker uses high-powered photography to allow users to zoom in on the smallest details of MX-5 RF.

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Could you be Captain Obvious?

A new social contest to temporarily fill the Hotels.com spokesperson’s shoes aims to build on the brand’s social momentum.

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The challenges on the horizon (video)

Lucie Greene, a futurist and the global innovation leader at JWT, points to the big challenges waiting for the industry.

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Lessons from creeping my kid’s social media: column

JWT’s Rebecca Brown on why we should ignore certain stereotypes about gen Z and look at how they really use their apps.

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Kids Help Phone debuts new branding

The organization modernizes to be seen as more than a “crisis only” service.

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Cossette wins Yellow Pencil at D&AD

The agency’s SickKids work led Canadian winners at this year’s show, where nine agencies combined for 20 Pencils.

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JWT partners with Thunder on programmatic creative

Why the agency is shaking hands with a fledgling technology to automate (and optimize) parts of the creative process.

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Children’s Miracle Network takes its ‘champions’ digital

How an automatic balloon machine has helped the organization broaden its storytelling.

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Recognizing what makes up Toronto

The city’s tourism organization positions a culturally progressive urban hub as “Canada’s downtown.”

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Mazda turns heads

An interactive, face-tracking billboard aims to reflect the craft that goes into the automaker’s design.

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Air Canada flies the country’s ‘newest family’

A timely new video shows the airline helping reconnect a refugee family on Canadian soil.

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Kids Help Phone keeps quiet

The organization forgoes a script, using an immersive 360 post to tell its story.

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Cannes 2016: Canada brings home wins in first Entertainment Lions

JWT, Jam3 and Canada Goose pick up Lions, while Beyonce’s “Formation” takes a Grand Prix in the Entertainment for Music Lions.

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Cannes roundup 2016: A recap of the awards

ICYMI, here is a look at the Lions and the shortlist mentions Canada has picked up so far.