Articles Tagged ‘j walter thompson’

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Branding a new pro soccer league

Nike marketing veteran Roy Nasrallah tells an inspirational story to support the launch of the Canadian Premier League.

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Mazda, well-crafted

The automaker is taking a page out of craft beer’s book as it celebrates 50 years of fun-fast cars and energetic marketing.

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It’s all in the genes

Easter Seals is testing people’s DNA in an unorthodox peer-to-peer fundraising campaign.

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No Fixed Address names CCOs

David Federico and Josh Budd join from JWT following the departure of CDs Dhaval Bhatt and Shawn James.

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J. Walter Thompson announces new promotions

Susan Kim-Kirkland and Brent Choi receive new mandates, impacting Canada as well as the wider agency network.

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2018 MOY: Building the new SickKids

How Lori Davison’s passion for brand strategy is helping the foundation take on its most ambitious goal ever.

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A script for talking about consent

White Ribbon and JWT created a starting point for conversations dads should have with their sons to prevent assault.

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2017 Agency of the Year winners

A look at the insights that drove success for this year’s top shops.

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Agency of the Year 2017: The smarts behind Silver

How JWT, Rethink, Bimm, OMD and The Colony Project turned big ideas into AOY wins.

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Here are your 2017 Agency of the Year winners

Cossette repeats as Canada’s top agency, while Leo Burnett takes Gold in the inaugural Design category.

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JWT names new CCOs

David Federico and Josh Budd become the first duo to co-lead the agency’s creative department in Toronto.

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Verdict: Air Canada’s social 150 push

The air carrier’s head of brand on the strategy behind its most successful social campaign to date.

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Mazda puts its attention to detail to the test

The automaker uses high-powered photography to allow users to zoom in on the smallest details of MX-5 RF.

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Could you be Captain Obvious?

A new social contest to temporarily fill the Hotels.com spokesperson’s shoes aims to build on the brand’s social momentum.

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The challenges on the horizon (video)

Lucie Greene, a futurist and the global innovation leader at JWT, points to the big challenges waiting for the industry.