Articles Tagged ‘North Strategic’

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Air Miles and Uber begin national partnership

The relationship begins with a one-day contest and a promotion that gives Canadians a new way to earn miles.

Sherway Gardens Grand Opening Ribbon Unveil.  September 22, 2015. Toronto, Canada. (photo: Vito Amati)

What’s in store for Cadillac Fairview

Former Xbox marketer Jason Anderson plans to make the mall property owner a household name.

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Brands of the Year: Sport Chek’s better is here

The retailer continues to push the envelope, from its teched-out stores to its content strategy.

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Toronto Eaton Centre goes (literally) mobile

The mall takes over a TTC streetcar with a curated wardrobe execution as it expands its shopping space.

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Tim Hortons gets NHL stars in-store

Sidney Crosby and Nathan MacKinnon take a shift in their hometown Tims, while the QSR gets into the trading card game.

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Samsung seeks some passion

The brand teams up with YouTubers for a challenge aiming to get kids interested in STEM.

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Sport Chek raises the stakes

Steven Stamkos takes on a pair of drones as the retailer continues to push the importance of training.

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Cadillac Fairview’s new beginnings

The shopping centre company taps into the desire for reinvention around back-to-school season.

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Airbnb takes to the streets

The online accommodation site kicks off its first major Canadian activation in Toronto.

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North Strategic navigates to millennials

A new partnership with Ten Thousand Coffees aims to help brands connect better with the sought-after demo.

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Air Miles finds its muse

By partnering with Live Nation on Stage Pass, the rewards program will offer music-based incentives to attract younger members.

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Canadian Tire goes big with digital

The retailer is hoping to hook younger customers with its new interactive “showcase” store.

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Up to the Minute: MacLaren’s new CD

Plus: a new VP at Cossette, a new programmatic platform and other ad and media news you may have missed this week.

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Cause + Action: Samsung looks autism in the eye

The electronics co created an app that helps kids with autism learn interpersonal skills, and launched it in Canada.

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CASSIES Gold: Ubisoft hacks a successful launch plan

“Watch_Dogs Live” saw unprecedented engagement for a free app, and drove significant game sales.