Arterra Wines
Company Info
The Work
Jackson-Triggs embraces its mass appeal
Jackson-Triggs wants wine culture to be more inclusive
Arterra finds the local connection to international wines
Arterra opens itself up to human connection
In the News
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Agency Wins: L’Oreal Canada partners with WPP’s Onefluence
Plus, Wealthsimple and Arterra BC pick new PR AORs.
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People Moves: Arterra promotes marketing executive
Plus, Zulu Alpha Kilo names an ACD.
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Bask celebrates summer with wine tastings and yoga
The zero-sugar Arterra brand is transforming Toronto and Vancouver beaches as a way to reach the wellness crowd.
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Arterra takes Maison Ladore wine to Quebec grocery
The Cassandra Loignon-led lifestyle brand is aimed squarely at young women.
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Rewirements: Andrea Hunt makes space to reimagine her next chapter
How the former Arterra Wines CMO is reassessing the values that drive her career.
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Wine Rack turns stores near parks into picnic sites
The retailer is giving out blankets and full-sized samples of Bask to those who may lament not having a drink in the park.
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Arterra premiumizes its Inniskillin and IMBZZL wines
Two brands with very different legacies get overhauls that emphasize the quality available at an affordable price.
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ICYMI: Strategy Magazine’s Marketers of the Year
Mandates for brand leaders at Sobeys, Arterra, BMO, SAAQ and Canadian Tire continue to grow fast and vast.
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Andrea Hunt makes wine more approachable
How the Marketer of the Year is applying a consumer-centric lens to a category that has, for too long, been deemed intimidating.
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Arterra basks in the opportunity for better-for-you wine
The company brings high-impact shopper elements to alcohol retailers as it looks to fill a white (and red and rose) space in the category.
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Broken Heart Love Affair adds more assignments
Over the last three months, the agency has picked up work for Hershey, WW and Arterra, among others.
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Arterra gets more playful with hard sparkling sodas
From Shopper Marketing Report: The maker of Inniskillin and Jackson Triggs wines caters to more tastes with its first RTD drinks.
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CMO Council: New products for a new era
Strategy's advisory board explores what's in the product innovation pipeline as brands balance pre- and post-pandemic realities.
