Becel
Company Info
Parent Company:
Upfield
The Work
Becel aims to break out by pushing acts of kindness
Becel tickles your punny bone for its latest margarine innovation
Becel boosts a kind digital campaign with shopper
Becel relaunches its brand to have a bit more ‘heart’
In the News
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Gordon Ramsay partners with Becel to ‘skip the cow’
Since the spring, famously foul-mouthed chef Gordon Ramsay has been imploring home cooks to “skip the cow” and try dairy ...
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Becel takes sampling and couponing to bakeries
The margarine brand is heroing two vegan SKUs as it looks to compete with conventional butter for baking.
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Becel brings its Kind Hearts Fund program to stores
Given that the CSR program is tied to purchase, a clear and concise approach was an important strategic choice.
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Check it out: Heart and Stroke employs the 6ix Dad
The organization taps Toronto councillor Norm Kelly to gain new participants for its annual event.
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CASSIES Silver: Becel gets baking
The margarine brand had the recipe to counter its declining use.
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Becel, IGA and Les Sucreries Beaurivage partner up
The margarine brand, grocery store and maple syrup came together and placed their products side-by-side in a promotion to boost sales and introduce shoppers to a new salmon recipe.
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Shopper Innovation Awards: Small budget
Programs for Stride Gum and Becel make big impacts with small budgets, winning Silver and Bronze respectively,
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Becel spreads the love
The Unilever brand is targeting moms with a TV and digital campaign that urges them to take care of themselves.
