Becel
Company Info
Brands
Ranking 2020
#220
2019 Rank
--Parent Company:
Upfield
The Work
Becel relaunches its brand to have a bit more ‘heart’
Becel wants millennials to show off their ‘fridge goals’
Becel promotes spontaneous acts of baking during the holidays
Becel embraces plant-based diets
In the News
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Check it out: Heart and Stroke employs the 6ix Dad
The organization taps Toronto councillor Norm Kelly to gain new participants for its annual event.
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CASSIES Silver: Becel gets baking
The margarine brand had the recipe to counter its declining use.
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Becel, IGA and Les Sucreries Beaurivage partner up
The margarine brand, grocery store and maple syrup came together and placed their products side-by-side in a promotion to boost sales and introduce shoppers to a new salmon recipe.
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Shopper Innovation Awards: Small budget
Programs for Stride Gum and Becel make big impacts with small budgets, winning Silver and Bronze respectively,
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Becel spreads the love
The Unilever brand is targeting moms with a TV and digital campaign that urges them to take care of themselves.
