In the News
Birks picks Junction59 to lead creative
The Toronto agency is creating an international campaign to help the legacy jewellery brand draw younger buyers.
Where Birks and Mejuri have felt the impacts of COVID-19
The jewellery retailers remain focused on their in-store experiences, even as the pandemic has made physical contact more difficult.
Corner Office Shifts: PwC Canada’s new CEO
A round-up of senior-level executive changes you may have missed.
Up to the Minute: On Q wins Three Farmers
Plus, Someplace Nice grows its production team, CWW lands Bermuda Tourism and more news you may have missed.
Branded lodgings on the rise
Birks, West Elm and Equinox Fitness add hospitality to their brand mix.
Up to the Minute: Corby’s new social AOR
Plus: New leadership in PR, Relevention rebrands, Starcom's new CEO and other news you may have missed.
Nolin BBDO names new managing director
Matyas Gabor has also been named head of digital innovation as the agency looks to improve its integrated offering.
Weekend reading: Birks regains its lustre
The century-old retailer is trying to take its brand to the world stage with a younger, fresher identity.
Birks chooses DentsuBos as AOR
The agency is tasked with developing multi-platform communications plans for the jeweller.
Birks channels heritage for rebrand
The Canadian jeweller is opening new stores in Burlington and Montreal with the support of an OOH and print campaign.
From diamonds and wine to bacon bouquets, Strategy plays brand matchmaker ahead of Valentine's Day.