Brita
Company Info
The Work
Brita brings its flavour-focused message to multicultural audiences
Brita explores an ‘untapped’ brand attribute: flavour
2019 MOY: Matt Kohler grows a greener Clorox
Brita Canada wants you to rethink plastic bottles
In the News
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Clorox Canada’s multicultural strategy connects with new Canadians
Launching two new multicultural campaigns this fall, Clorox Canada is demonstrating how its ongoing strategy of connecting with new Canadian ...
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Brita draws attention to sustainability via a famed photographer
Edward Burtynsky is helping to convince consumers to use filtration systems instead of single-use plastic at an AR exhibit in Toronto's Evergreen Brickworks.
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Clorox names new VP of marketing in Canada
Melanie Plaz Casado will focus on driving sustainable, responsible growth and finding new opportunities for the company's brands.
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Future do-good innovations
Time to get inspired! We've dreamt up some ideas that marry function and social value.
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Future do-good innovations
We imagine a few new products that could change the world (and build brand affinity).
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Walmart campaign highlights big brands
The retail giant aims to raise awareness around its offerings from Apple, Samsung and L'Oreal, among others.
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Brita’s first ethnic program turned red into green
The Clorox brand leveraged Chinese New Year with a Year of the Dragon pitcher program.
